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Marks Group

CRM Masters

Top Marketing Channels

Marks Group

  • Content Marketing (Blog)
  • Examples: Articles on Zoho tips, Zoho CRM best practices, Zoho One integrations
  • Campaigns: Zoho CRM Success Stories, Mastering Zoho Analytics, Your Guide to Zoho One
  • Webinars/Online Events
  • Examples: Live demos of Zoho features, Q&A sessions, industry-specific Zoho use cases
  • Campaigns: Boost Your Sales with Zoho CRM, Unleashing Zoho One's Potential, Zoho for Small Business Growth
  • Search Engine Optimization (SEO)
  • Examples: High-ranking keywords for 'Zoho consulting', 'CRM implementation services', 'Zoho partner'
  • Campaigns: Top Zoho Consulting Services, Find Your Zoho Solution, Best Zoho Implementation Partner

Top Sales Channels

  • Direct Sales/Consultation
  • Free initial consultation calls, Personalized solution proposals, On-site client meetings
  • 30-Minute Free Zoho Consultation, Custom Zoho Solution Design, Discovery Call for Your Business Needs
  • Referral Programs
  • Client testimonials, Partner network referrals, Word-of-mouth recommendations
  • Refer a Friend Zoho Program, Partner Zoho Success Program, Client Appreciation Referral Bonus
  • Partnerships/Alliances
  • Collaboration with other tech companies, Zoho events, Industry association memberships
  • Zoho Partner Network Collaboration, Joint Webinar Series, Industry Solutions Partnership

Cloud Mobile Forms SWOT Analysis

Strengths

Established Zoho consulting firm

Broad service offerings including Zoho BI

Strong online presence.

Weaknesses

May not specialize in niche industries as deeply

Potential for generic marketing

Less personalized approach than smaller firms.

Opportunities

Expand into new geographic markets

Develop specialized Zoho solutions for emerging industries

Offer advanced BI and AI integrations.

Threats

Increased competition from new Zoho partners

Zoho's direct sales efforts

Clients opting for DIY solutions due to online resources.

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