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Major Markets
United States
Canada
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CoSN (Consortium for School Networking)
ISTE (International Society for Technology in Education)
SETDA (State Educational Technology Directors Association)
Top Marketing Channels
CoSN (Consortium for School Networking)
- Content Marketing
- Examples: White papers, Blog posts, Case studies
- Campaigns: Empowering EdTech Leaders Series, Driving Digital Equity, Cybersecurity for K-12
- Social Media Marketing
- Examples: LinkedIn, Twitter, Facebook
- Campaigns: CoSN Annual Conference Promotion, EdTech Policy Updates, Leadership Insights Sharing
- Email Marketing
- Examples: Newsletters, Event announcements, Membership benefits digests
- Campaigns: Weekly EdTech Digest, Conference Registration Open, New Research Release
Top Sales Channels
- Membership Sales
- Individual memberships, District memberships, Corporate sponsorships
- Join CoSN Today, District-Wide Access Program, Partner with CoSN
- Event Sponsorships/Exhibitor Sales
- Annual Conference sponsorships, Virtual event partnerships, Workshop exhibitors
- CoSN2024 Sponsorship Opportunities, Digital Leadership Summit Exhibitors, Education Technology Showcase
- Professional Development Program Sales
- CETL Certification, Online courses, Leadership academies
- Achieve CETL Certification, Future Ready Schools Program, CTO Leadership Institute
California IT in Education SWOT Analysis
Strengths
National reach and influence
Strong focus on K-12 technology leadership
Established certification programs (CETL)
Weaknesses
May not have localized support for all states
Membership fees can be a barrier for some smaller districts
Generalist approach compared to state-specific needs
Opportunities
Expand international partnerships
Develop new certifications for emerging technologies (e.g.
AI in education)
Advocate for increased federal funding for K-12 technology
Threats
Competition from other national education associations
Budget cuts impacting school district ability to invest in professional development
Rapid technological changes requiring constant program updates
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