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Cipher Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Software Engineer

Education: Bachelor's Degree, Computer Science

Age: 32

Gender: Male

Occupation: Marketing Manager

Education: Bachelor's Degree, Marketing

Age: 25

Gender: Female

Occupation: Graphic Designer

Education: Associate Degree, Fine Arts

Anya Sharma

Anya Sharma

Age: 28
Gender: Female
Occupation: Software Engineer
Education: Bachelor's Degree, Computer Science
Industry: Tech
Channels: YouTubeInstagramLinkedIn

Goals

  • To find innovative tech solutions that enhance daily routines and provide convenience
  • To maintain a discreet and modern cannabis consumption ritual fitting a professional lifestyle
  • To connect with like-minded individuals in online communities who appreciate advanced gadgets and experiences.

Pain Points

  • Lack of truly portable and discreet cannabis devices that blend seamlessly into an urban environment
  • Dealing with unreliable customer service or warranty issues for electronic products
  • Finding quality cannabis accessories that align with an eco-conscious and sustainable mindset.

Cipher Geographic Distribution

Primarily focused on the US and Canada, with emerging markets in Europe and Australia, reflecting legal cannabis landscapes.

Top Countries

United States flag

United States

70%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

5%
Germany flag

Germany

3%
Australia flag

Australia

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Mainly individuals or couples, with a strong presence in medium to high-income brackets, valuing premium products.

Employment Status

Income Distribution

Education Level

Cipher Behavior Analysis

Behavior Profile

Discretion
Convenience
Modern Technology
On-the-Go Usage
Quality Appreciation
Elevated Experience
Customization
Reliability
Positive Purchasing Experience
Online Engagement
Influencer Marketing
Seeking Innovation
Value Customer Service
Repeat Purchases
Community Engagement
Technology Interest
Mobile Device Preference
Social Media Activity
Video Content Consumption

Device Breakdown

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