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CaringBridge Target Audience

CaringBridge primarily targets individuals experiencing various health journeys, along with their families, friends, and caregivers. This includes those facing acute illnesses, chronic conditions, undergoing medical treatments, or recovering from surgeries. The platform caters to a broad audience impacted by health events, aiming to provide a dedicated space for sharing updates and finding support.

User Segments

CaringBridge Geographic Distribution

CaringBridge's primary user base is in the United States, followed by Canada and the United Kingdom. The platform's reach extends to other English-speaking countries and select European nations.

Top Countries

United States flag

United States

80%
Canada flag

Canada

7%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2.5%
Germany flag

Germany

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

CaringBridge users are primarily from households of 2-4 people with medium income levels, suggesting a focus on families and individuals facing health challenges.

Employment Status

Income Distribution

Education Level

CaringBridge Behavior Analysis

Behavior Profile

Device Breakdown

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