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Caraway Home Target Audience
Caraway's target audience is millennials and Gen Z who are looking to outfit their kitchens with stylish and functional cookware. They are digitally savvy and appreciate the convenience of online shopping and direct-to-consumer brands. This demographic is also increasingly interested in sustainable and ethically-sourced products.
User Segments
Caraway Home Geographic Distribution
Caraway Home's primary market is the United States, followed by Canada. They have a growing presence in other English-speaking countries and are beginning to penetrate the European market.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Caraway Home's target market consists largely of individuals and couples with medium income levels, aligning with their slightly premium pricing.
Employment Status
Income Distribution
Education Level
Caraway Home Behavior Analysis
Behavior Profile
Device Breakdown
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