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Caraway Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 32
Gender: Male
Occupation: Marketing Manager
Education: Bachelor's Degree, Marketing
Age: 26
Gender: Female
Occupation: Healthcare Analyst
Education: Master's Degree, Public Health
Amelia Chen
Goals
- To maintain a healthy and active lifestyle by cooking nutritious meals at home
- To continuously learn and develop new skills in her demanding tech career
- To create a stylish and organized living space that reflects her personal aesthetic.
Pain Points
- Finding truly non-toxic and high-quality kitchenware that performs well and looks good
- Juggling a demanding work schedule with personal well-being and home responsibilities
- Dealing with clutter and disorganization in a small urban apartment.
Caraway Geographic Distribution
Primarily focused on the US market, with a smaller presence in Canada, UK, Australia, and Germany, indicating potential for international expansion.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Targeting couples and small families, particularly those in higher income brackets, willing to invest in premium home goods.
Employment Status
Income Distribution
Education Level
Caraway Behavior Analysis
Behavior Profile
Device Breakdown
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