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Capsule Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Head of Marketing
Education: Master's Degree
Age: 45
Gender: Male
Occupation: Creative Director
Education: Bachelor's Degree
Age: 35
Gender: Female
Occupation: Senior Account Director
Education: Master's Degree
Marketing Maverick Maya
Age: 38
Gender: Female
Occupation: Head of Marketing
Education: Master's Degree
Industry: Marketing
Channels: LinkedInYouTubeX
Goals
- To significantly increase video content output without sacrificing brand consistency or quality
- To empower non-video professionals within her team to create on-brand video content efficiently
- To leverage AI and automation to streamline the video creation workflow and reduce time-to-market.
Pain Points
- Current video production processes are slow and create bottlenecks, hindering agile marketing campaigns
- Difficulty in maintaining a consistent brand voice and visual identity across a high volume of video content created by various teams
- The high cost and dependency on external agencies or specialized video editors for every new video project.
Capsule Geographic Distribution
Primarily targets North American enterprises, especially the US. Growing presence in key English-speaking and European markets.
Top Countries
United States
55%
Canada
10%
United Kingdom
7%
Australia
5%
Germany
3%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Capsule's users are likely high-income professionals from medium to large households, indicating stable careers and senior roles.
Employment Status
Income Distribution
Education Level
Capsule Behavior Analysis
Behavior Profile
Device Breakdown
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