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Major Markets
United States
Canada
United KingdomSelect a competitor
Hospitality Technology Next Generation (HTNG)
Hospitality Financial and Technology Professionals (HFTP)
Top Marketing Channels
Hospitality Technology Next Generation (HTNG)
- Content Marketing
- Examples: White papers, Industry reports, Best practice guides
- Campaigns: Tech Trends in Hospitality 2024, Cybersecurity Best Practices for Hotels, The Future of PMS Systems
- Event Marketing
- Examples: Annual conferences, Regional summits, Online webinars
- Campaigns: HTNG Annual Conference, European Conference Series, Tech Innovation Webinars
- Partnerships & Alliances
- Examples: Vendor collaborations, Industry association joint initiatives, Academic research programs
- Campaigns: HTNG Certified Solutions Program, Tech Standard Adoption Drive, University Research Grants
Top Sales Channels
- Membership Sales
- Corporate memberships, Individual professional memberships, Sponsorship packages
- Join HTNG Today, Premium Membership Drive, Conference Sponsorship Opportunities
- Direct Sales
- Consultative selling to large hotel chains, Engagement with technology vendors, Personalized outreach to industry leaders
- Enterprise Solutions Consulting, Vendor Partnership Onboarding, Strategic Alliance Program
- Networking Events
- Industry forums, Member-only meetups, Roundtables
- HTNG Connect & Collaborate, Executive Leadership Summit, Member-to-Member Introduction Series
Capsolve SWOT Analysis
Strengths
Strong industry recognition and reputation
Established network of hospitality technology professionals
Focus on standards and best practices.
Weaknesses
Potentially slower adoption of new technologies due to consensus-driven nature
Membership-dependent revenue model
Might be perceived as less agile than pure tech startups.
Opportunities
Expansion of technology standards into new areas (e.g.
AI
IoT)
Increased demand for interoperability in hospitality tech
Global expansion of membership and events.
Threats
Emergence of specialized tech consortia
Rapid shifts in technology making standards quickly outdated
Economic downturn impacting corporate membership budgets.
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