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Business Insider Target Audience
User Segments
Age: 34
Gender: Male
Occupation: Portfolio Manager
Education: Master's Degree, Finance
Age: 29
Gender: Female
Occupation: Financial Analyst
Education: Bachelor's Degree, Economics
Age: 42
Gender: Male
Occupation: Management Consultant
Education: Master's Degree, Business Administration
Ethan Vance
Goals
- Achieve consistent alpha in investment portfolios to outperform market benchmarks
- Identify emerging market trends and integrate them into strategic investment decisions
- Expand professional network to gain insights from industry leaders and potential partners.
Pain Points
- Lack of real-time, in-depth market data to make swift, informed decisions
- Excessive regulatory hurdles and compliance requirements hindering agile investment strategies
- Inconsistent information quality and analysis from various financial news sources.
Business Insider Geographic Distribution
Primarily US-centric, Business Insider also has strong market presence in Germany, Japan, and other global regions, reflecting its international editions.
Top Countries
United States
Germany
Japan
United Kingdom
Canada
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often high-income earners from 2-4 person households, reflecting their professional and investment focus.
Employment Status
Income Distribution
Education Level
Business Insider Behavior Analysis
Behavior Profile
Device Breakdown
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