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Business Insider Target Audience

User Segments

Age: 34

Gender: Male

Occupation: Portfolio Manager

Education: Master's Degree, Finance

Age: 29

Gender: Female

Occupation: Financial Analyst

Education: Bachelor's Degree, Economics

Age: 42

Gender: Male

Occupation: Management Consultant

Education: Master's Degree, Business Administration

Ethan Vance

Ethan Vance

Age: 34
Gender: Male
Occupation: Portfolio Manager
Education: Master's Degree, Finance
Industry: Investment
Channels: LinkedInXYouTube

Goals

  • Achieve consistent alpha in investment portfolios to outperform market benchmarks
  • Identify emerging market trends and integrate them into strategic investment decisions
  • Expand professional network to gain insights from industry leaders and potential partners.

Pain Points

  • Lack of real-time, in-depth market data to make swift, informed decisions
  • Excessive regulatory hurdles and compliance requirements hindering agile investment strategies
  • Inconsistent information quality and analysis from various financial news sources.

Business Insider Geographic Distribution

Primarily US-centric, Business Insider also has strong market presence in Germany, Japan, and other global regions, reflecting its international editions.

Top Countries

United States flag

United States

45%
Germany flag

Germany

15%
Japan flag

Japan

8%
United Kingdom flag

United Kingdom

7%
Canada flag

Canada

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often high-income earners from 2-4 person households, reflecting their professional and investment focus.

Employment Status

Income Distribution

Education Level

Business Insider Behavior Analysis

Behavior Profile

Informed
Digital Savvy
Analytical
Decision-Makers
Timely News
Trend Seekers
Insights
Online Consumption
Mobile Users
Social Media
Professional Development
Investment Strategies
Tech Enthusiasts
Global Affairs
Financial Planning
Purchasing Decisions

Device Breakdown

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