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Business Insider Target Audience

Business Insider targets professionals, investors, and individuals interested in business, finance, technology, and related sectors. The publication's content caters to a global audience seeking insightful analysis and news coverage. Business Insider likely attracts a readership base interested in staying ahead of the curve in their respective fields.

User Segments

Business Insider Geographic Distribution

Business Insider has a strong presence in the US and UK, capturing 58% of the market share. Emerging markets like India show growing readership.

Top Countries

United States flag

United States

45.2%
United Kingdom flag

United Kingdom

12.8%
India flag

India

8.6%
Canada flag

Canada

5.4%
Australia flag

Australia

4.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Business Insider attracts users from diverse household sizes, with a higher concentration in 2-person and 3-4 person households. The income distribution suggests a broad appeal across income levels.

Employment Status

Income Distribution

Education Level

Business Insider Behavior Analysis

Behavior Profile

Device Breakdown

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