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Business Insider Target Audience
The target audience for Business Insider encompasses a wide range of individuals and organizations. It includes business professionals, investors, entrepreneurs, financial analysts, students, and academics interested in staying informed about the latest trends and news in business, finance, technology, and related fields. The audience spans various industries and levels of expertise, from those seeking introductory knowledge to seasoned professionals looking for in-depth analysis and exclusive insights. The geographic reach is global, with specific editions catering to different regions such as the US, Germany, Spain, Japan, and the Netherlands.
User Segments
Age: 35
Gender: Male
Occupation: Investment Analyst Assistant Manager, Portfolio Management
Education: Master's Degree, Finance
Age: 42
Gender: Female
Occupation: Founder, Tech Startup, Innovation Management
Education: Bachelor's Degree, Business Administration
Age: 32
Gender: Male
Occupation: Financial Analyst, Investment Planning
Education: Bachelor's Degree, Economics
Alex Johnson
Goals
- Stay informed about market trends to make better investment decisions
- Identify new investment opportunities with high growth potential
- Enhance professional reputation through knowledge and insights.
Pain Points
- Difficulty finding reliable and unbiased financial analysis
- Information overload from various sources, making it hard to filter relevant news
- Spending too much time researching and not enough time acting on investment opportunities.
Business Insider Geographic Distribution
Business Insider's primary markets are the United States and the United Kingdom, followed by Germany, Canada, and Australia, reflecting a global audience with a strong presence in English-speaking countries.
Top Countries
United States
United Kingdom
Germany
Canada
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most users live in households of 1-4 people. Income levels are skewed towards medium and high, indicating a financially stable and engaged audience.
Employment Status
Income Distribution
Education Level
Business Insider Behavior Analysis
Behavior Profile
Device Breakdown
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