Buffalo Run Casino & Resort : Market and Competitor Analysis

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Buffalo Run Casino & Resort is a multifaceted entertainment and leisure destination owned and operated by the Peoria Tribe of Indians of Oklahoma. Located in Miami, Oklahoma, it boasts a casino, hotel, multiple dining options, a golf course, Topgolf Swing Suites, and an event center. The resort focuses on providing a clean, friendly environment with a wide range of gaming and entertainment choices.

Company : Buffalo Run Casino & Resort

Industry : HospitalityGamingEntertainment

Major Markets

United States

Canada

Mexico

Key Competitors

Downstream Casino Resort

Indigo Sky Casino

Cherokee Casino & Hotel West Siloam Springs

Buffalo Run Casino & Resort Key Value propositions

Gaming

Entertainment

Hospitality

Value

Buffalo Run Casino & Resort Latest news

Buffalo Run Casino & Resort in Miami, Oklahoma

BRC is a full casino and resort, located in Miami, OK. Oklahoma's best casino, entertainment, and hotel, featuring fine dining and golf.

Dining - Buffalo Run Casino & Resort in Miami, Oklahoma

Dec 23, 2020 ... Come and see us today at Coal Creek Restaurant! Wed – Thursday 11am – 2pm Lunch Buffet; 5pm – 8pm Dinner. Friday 11am – 2pm Lunch Buffet; ...

Entertainment - Buffalo Run Casino & Resort in Miami, Oklahoma

Meanwhile, Backwoods Bar serves up a relaxed atmosphere with stand-up comedy nights, Talent on Tap karaoke, and free live local music, ensuring there's always ...

Buffalo Run Casino | KSNF/KODE | FourStatesHomepage.com

Contact ; BOX OFFICE: Ext. 2200 ; GUEST SERVICES: Ext. 2211 ; TOUR GROUPS: Ext. 2360 ; COAL CREEK RESTAURANT: Ext. 2230 ; MARKETING: marketing@buffalorun.com

Buffalo Run Casino & Resort SWOT Analysis

Strengths

Diverse entertainment options.Strong focus on customer service.Appeals to a variety of demographics including truck drivers.

Weaknesses

Reliance on local market.Competition from nearby casinos and resorts.Potential volatility of the gaming industry.

Opportunities

Expand marketing efforts to attract tourists from further afield.Develop partnerships with local businesses to enhance tourism.Introduce new amenities or services to appeal to a wider audience.

Threats

Economic downturn impacting discretionary spending.Increased competition from new casinos or entertainment venues.Changing consumer preferences in gaming and entertainment.

Top Marketing Strategies for Buffalo Run Casino & Resort

Targeted Digital Marketing Campaigns

Leverage hyper-local digital advertising on platforms like Facebook and Google to reach potential customers in Oklahoma and surrounding areas, promoting specific promotions and events tailored to different audience segments.

Loyalty Program Enhancement

Expand the existing player rewards program by introducing personalized offers and tiered benefits, encouraging repeat visits and increased spending while fostering customer loyalty.

Strategic Partnerships and Promotions

Collaborate with local businesses and community organizations to offer joint promotions and packages, attracting new customers and driving cross-promotional opportunities.

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Buffalo Run Casino & Resort User Persona

Name:

Mike Johnson

Age :

45

Gender :

Male

Occupation :

Truck Driver

Industry :

Transportation and Logistics

Education :

High School Diploma

Preferred platforms

GOALS

Find a comfortable and entertaining place to relax and unwind during his long haul drives
Enjoy a good meal and some leisure activities without straying too far from his route
Maximize his casino rewards points for tangible benefits like fuel discounts or free meals.

Frustrations

Long hours on the road leading to fatigue and boredom
Limited healthy food options at truck stops
Difficulty finding reliable and safe parking for overnight stays.

Name:

Susan Miller

Age :

58

Gender :

Female

Occupation :

Retired Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

Plan a fun weekend getaway with her spouse that fits their retirement budget
Enjoy the casino games and live entertainment in a safe and comfortable environment
Find good deals on accommodation and dining options to maximize value for money.

Frustrations

Limited entertainment options in their small town
Concerns about safety and security while traveling
Finding age-appropriate entertainment and activities.

Name:

Sarah Williams

Age :

32

Gender :

Female

Occupation :

Event Planner

Industry :

Events and Hospitality

Education :

Bachelor's Degree, Hospitality Management

Preferred platforms

GOALS

Secure a venue with modern amenities and professional staff for corporate events and weddings
Negotiate competitive pricing packages for clients with varying budgets
Find a venue that can accommodate diverse event needs, from conferences to gala dinners.

Frustrations

Dealing with unresponsive venue staff and slow communication
Difficulty in finding venues that can accommodate specific event requirements
Facing hidden costs and inflexible contract terms.

Buffalo Run Casino & Resort Geographic and Demographic Insights

Geographic Insights: Buffalo Run Casino & Resort primarily targets customers in the United States, particularly those in close proximity to Oklahoma, with a small percentage coming from Canada and other countries.

Top Countries

United States
90%
Canada
5%
Mexico
2%
United Kingdom
1.5%
Germany
1.5%

Demographic Insights: Buffalo Run's target demographic leans towards slightly more males and attracts a larger percentage of users in the 45-64 age range.

Age Distribution

Gender Distribution

Buffalo Run Casino & Resort Socio-economic Profile

Household and Income Insights: Buffalo Run Casino & Resort attracts a diverse range of household sizes, with the majority being couples and small families with middle-income levels.

Educational and Employment Insights: A large portion of users are likely to have some college or high school education, with a significant percentage being employed full-time or retired individuals.

Households Size

Income Distribution

Education Level

Employment Status

Buffalo Run Casino & Resort Behavioral Insights

Interest-Based Insights: Target users show interest in local events, dining out, country music, travel, sports, and outdoor activities like camping and fishing.

Technology and Social Media Usage: Users prefer Facebook and YouTube, primarily using Android and Desktop devices with a notable presence on Instagram.

Interests

Country musicLocal eventsDining outTravelSportsCampingFishing

Device Breakdown

Social Media Usage

Buffalo Run Casino & Resort Top Competitors

Competitor	Estimated market share	Top domains
Downstream Casino Resort	33.3%	Gaming, Entertainment, Hospitality
Indigo Sky Casino	33.3%	Gaming, Entertainment, Hospitality
Cherokee Casino & Hotel West Siloam Springs	33.3%	Gaming, Entertainment, Hospitality

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