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Executive Summary
Buffalo Run Casino & Resort, owned and operated by the Peoria Tribe of Indians of Oklahoma, is a comprehensive entertainment destination located in Miami, Oklahoma. The resort features a 70,000 square foot casino with a variety of slots and table games, a non-smoking hotel with 96 rooms, a Truckers Lounge with amenities for CDL drivers, the Peoria Showplace indoor event center, an outdoor amphitheater, and complimentary entertainment at the Backwoods Bar. Additional amenities include an 18-hole championship golf course (Peoria Ridge), two indoor Topgolf Swing Suites, and a Player’s Lounge. Dining options include Coal Creek Restaurant (high-end cuisine), The Bistro (brick oven pizza), and Backwoods Bar & Grill (BBQ). The resort focuses on providing a clean and friendly environment and invests in employee training to enhance guest experiences. Buffalo Run aims to exceed guest expectations with its diverse entertainment and hospitality offerings.
Industries
Major Markets
United States
Canada
MexicoBuffalo Run Casino & Resort Top Products
Brand Positioning
Buffalo Run Casino & Resort is positioned as a comprehensive entertainment destination in Miami, Oklahoma, offering diverse gaming, live entertainment, dining, and accommodation options. It caters to a broad audience, including casino enthusiasts, music lovers, event planners, and CDL truck drivers.
Customer Sentiments
Customer sentiment is likely positive due to the resort's diverse entertainment options and friendly environment, but inconsistent service quality may lead to mixed reviews. The focus on employee training suggests an effort to improve customer experiences and overall sentiment.
Buffalo Run Casino & Resort Key Value Propositions
Buffalo Run Casino & Resort provides a comprehensive entertainment experience by combining diverse gaming options, live entertainment, and dining choices with comfortable accommodations and amenities. It aims to exceed guest expectations by offering a clean, friendly, and all-inclusive entertainment destination.
Buffalo Run Casino & Resort SWOT Analysis
Strengths
Diverse entertainment options (casino, concerts, golf).
Located in Miami, Oklahoma.
Amenities for truckers and event planners.
Weaknesses
Reliance on local market; limited national recognition.
Potential for inconsistent service quality.
Marketing focus is wide can dilute effectiveness.
Opportunities
Expand entertainment offerings to attract younger demographics.
Leverage Peoria Ridge Golf Course for tournaments and events.
Develop partnerships with local businesses and tourism agencies.
Threats
Competition from nearby casinos (Downstream, Indigo Sky).
Economic downturns affecting discretionary spending.
Changing consumer preferences in entertainment.
Buffalo Run Casino & Resort operates within the casino, hospitality, and entertainment industry. This includes elements of gaming, live entertainment, hotel services, food and beverage, and event hosting. The resort combines these services to offer a comprehensive entertainment experience for its guests.
Market Growth Stage
Pace of Market Growth
Buffalo Run Casino & Resort Target Audience
Geographic Insights
The primary market is the United States (95.0%), specifically Miami, Oklahoma and surrounding areas, followed by Canada (2.0%), Mexico (1.5%), UK (0.8%), and Germany (0.7%).
Top Countries
United States
95% market share
Canada
2% market share
Mexico
1.5% market share
United Kingdom
0.8% market share
Germany
0.7% market share
Buffalo Run Casino & Resort Audience Segments
The target audience for Buffalo Run Casino & Resort is diverse, encompassing several segments. Primarily, it targets adults 18+ for casino access (with specific areas requiring 21+), and all age groups for Peoria Showplace events (minors must be accompanied by an adult). Geographically, the primary audience is likely located in Miami, Oklahoma, and surrounding areas, but also includes travelers and tourists. Specific audiences include casino enthusiasts interested in slots and table games, music lovers drawn to live performances in the Peoria Showplace and Backwoods Bar, event planners seeking venues for various occasions, and CDL truck drivers needing rest and amenities at the Truckers Lounge. Promotional strategies appear to be designed to attract a wide range of customers with varying interests and needs.
Local Casino Enthusiasts
25-55 years
Male • Female
Miami, OK • Northeast Oklahoma • Southeast Kansas
CDL Truck Drivers
30-60 years
Male
Regional Highways • Interstate I-44 • National Truck Routes
Event Planners
30-50 years
Male • Female
Tulsa, OK • Oklahoma City, OK • Regional Businesses
Regional Tourists
35-65 years
Male • Female
Missouri • Arkansas • Kansas
Senior Gamers
60-80 years
Male • Female
Local Communities • Retirement Homes • Active Adult Communities
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Buffalo Run Casino & Resort
Referral Contest
Launch a referral contest where existing guests can win prizes for referring new customers to Buffalo Run Casino & Resort. This will leverage word-of-mouth marketing and incentivize current customers to expand the resort's reach within their networks.
Learn moreInteractive Exit-Intent Quiz
Implement an exit-intent quiz on the website that engages visitors who are about to leave without converting. The quiz can gather information about their interests (gaming, entertainment, dining) and offer personalized promotions or recommendations to encourage them to stay and explore the resort's offerings.
Learn morePersonalized User Onboarding
Create a personalized onboarding experience for new guests based on their expressed interests and preferences. This could involve tailored welcome emails, customized website content, and relevant offers designed to increase engagement and encourage initial bookings or visits.
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