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Executive Summary
Buffalo Run Casino & Resort is a multifaceted entertainment and leisure destination owned and operated by the Peoria Tribe of Indians of Oklahoma. Located in Miami, Oklahoma, it boasts a casino, hotel, multiple dining options, a golf course, Topgolf Swing Suites, and an event center. The resort focuses on providing a clean, friendly environment with a wide range of gaming and entertainment choices.
Industries
Major Markets
United States
Canada
MexicoBuffalo Run Casino & Resort Top Products
Brand Positioning
Customer Sentiments
Buffalo Run Casino & Resort Key Value Propositions
Buffalo Run Casino & Resort SWOT Analysis
Strengths
Diverse entertainment options.
Strong focus on customer service.
Appeals to a variety of demographics including truck drivers.
Weaknesses
Reliance on local market.
Competition from nearby casinos and resorts.
Potential volatility of the gaming industry.
Opportunities
Expand marketing efforts to attract tourists from further afield.
Develop partnerships with local businesses to enhance tourism.
Introduce new amenities or services to appeal to a wider audience.
Threats
Economic downturn impacting discretionary spending.
Increased competition from new casinos or entertainment venues.
Changing consumer preferences in gaming and entertainment.
Buffalo Run Casino & Resort operates in the Hospitality and Gaming industry. They provide a range of services, including casino gaming, hotel accommodation, dining, entertainment, and event hosting.
Market Growth Stage
Pace of Market Growth
Buffalo Run Casino & Resort Target Audience
Geographic Insights
Buffalo Run Casino & Resort primarily targets customers in the United States, particularly those in close proximity to Oklahoma, with a small percentage coming from Canada and other countries.
Top Countries
United States
90% market share
Canada
5% market share
Mexico
2% market share
United Kingdom
1.5% market share
Germany
1.5% market share
Buffalo Run Casino & Resort Audience Segments
Buffalo Run Casino & Resort targets adults seeking entertainment and leisure activities, including casino gaming, live entertainment, dining, golfing, and hotel stays. They specifically cater to truck drivers, offering a dedicated lounge and special amenities. They also target event organizers for weddings, meetings, and banquets.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Buffalo Run Casino & Resort
Targeted Digital Marketing Campaigns
Leverage hyper-local digital advertising on platforms like Facebook and Google to reach potential customers in Oklahoma and surrounding areas, promoting specific promotions and events tailored to different audience segments.
Learn moreLoyalty Program Enhancement
Expand the existing player rewards program by introducing personalized offers and tiered benefits, encouraging repeat visits and increased spending while fostering customer loyalty.
Learn moreStrategic Partnerships and Promotions
Collaborate with local businesses and community organizations to offer joint promotions and packages, attracting new customers and driving cross-promotional opportunities.
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