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Business and Product Insights
B Squared Media's key product features revolve around enhancing social media customer experience (CX) through services like: Social Media Customer Service Management which includes proactive customer care 365 days a year. Social Media Management focusing on building a strategy and executing social media tasks. Social Media Listening, offering qualitative and quantitative data around the brand and industry. Paid Media Management, involving strategic advertising to combat the decline of organic reach. Social Media CX Consulting, providing expert advice to optimize social media for customer acquisition and retention. Care Squared Training Program, training internal teams on customer care best practices. Social Media Mystery Shopping, evaluating social support team performance. These services are underpinned by a 'Think Conversation, Not Campaign' mindset, emphasizing emotional marketing and true connection.
Product Portfolio
Ascend Social Media Platform
B2B Social Media Marketing
B Squared Media CX-Engine
B Squared Media Key Value Propositions
B Squared Media helps brands foster genuine connections with their audience through strategic social media practices, enhancing customer experience and driving business results. Their approach emphasizes conversation, community, and customer-centric strategies, offering consulting, training and comprehensive management to transform social media into a relationship-building tool.
B Squared Media Brand Positioning
B Squared Media specializes in social media customer experience, focusing on building relationships through conversation rather than just campaigns, and offers services like consulting, training, and social media management to drive connection, conversation, and conversions for businesses.
Top Competitors
Sprout Social
Hootsuite
HubSpot
Customer Sentiments
Customer sentiment is likely positive due to B Squared Media's focus on building relationships and providing excellent social media customer service; however, lack of detailed pricing information might cause some hesitation. B Squared Media's specialization in social media customer service and CX, training programs, and focus on relationship building likely contributes to customer loyalty and positive recommendations.
Actionable Insights
Refine pricing transparency and expand geographically to solidify market position and attract a wider audience.
Products and Features
B Squared Media's key product features revolve around enhancing social media customer experience (CX) through services like: Social Media Customer Service Management which includes proactive customer care 365 days a year. Social Media Management focusing on building a strategy and executing social media tasks. Social Media Listening, offering qualitative and quantitative data around the brand and industry. Paid Media Management, involving strategic advertising to combat the decline of organic reach. Social Media CX Consulting, providing expert advice to optimize social media for customer acquisition and retention. Care Squared Training Program, training internal teams on customer care best practices. Social Media Mystery Shopping, evaluating social support team performance. These services are underpinned by a 'Think Conversation, Not Campaign' mindset, emphasizing emotional marketing and true connection.
Ascend Social Media Platform - Product Description
Ascend, by B Squared Media, is a social media management and analytics platform designed to help businesses optimize their social media presence. It focuses on providing tools for scheduling posts, analyzing performance, and engaging with their audience. The platform aims to streamline social media marketing efforts and provide actionable insights for improved results. Ascend likely offers features such as post scheduling, content calendars, social listening, and reporting dashboards.
Pros
- Ascend offers a centralized platform for managing and analyzing social media activities, saving time and effort
- The platform provides data-driven insights to optimize content strategy and improve engagement
- Its scheduling capabilities ensure consistent posting and audience interaction.
Cons
- As a newer platform, Ascend may lack the extensive integrations and established user base of more mature competitors
- The pricing structure might be a barrier for smaller businesses or individual users with limited budgets
- There's also the risk of relying too heavily on a single platform, especially if it doesn't integrate well with other marketing tools.
Alternatives
- Competitors in the social media management space include Buffer, Hootsuite, and Sprout Social, which offer similar scheduling and analytics features
- Dedicated social media analytics platforms like Quintly or brand monitoring tools such as Mention also serve as alternatives
- Users might also opt for native social media platform analytics dashboards for basic performance tracking.
Company Updates
Latest Events at B Squared Media
B Squared Media: Outsourced Social Media Marketing Services
B Squared Media: Elevate your brand with our expert outsourced social media customer services. Enhance satisfaction and fuel growth.
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