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Broadstone Technologies Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Chief Information Officer (CIO)

Education: Master's Degree, Information Technology Management

Age: 42

Gender: Male

Occupation: IT Manager

Education: Bachelor's Degree, Computer Science

Age: 36

Gender: Female

Occupation: Compliance Officer

Education: Professional Degree, Law

Sarah Chen

Sarah Chen

Age: 48
Gender: Female
Occupation: Chief Information Officer (CIO)
Education: Master's Degree, Information Technology Management
Industry: IT Management
Channels: LinkedInXYoutube

Goals

  • Ensure robust cybersecurity posture for the entire organization, protecting sensitive data and intellectual property
  • Achieve and maintain compliance with complex industry regulations like SOC2 and HIPAA without excessive overhead
  • Drive digital transformation initiatives that enhance efficiency and competitive advantage while minimizing risk.

Pain Points

  • Managing a fragmented cybersecurity tool ecosystem leading to operational inefficiencies and blind spots
  • Struggling to keep pace with evolving cyber threats and regulatory changes with limited internal resources
  • Demonstrating clear ROI and business value of cybersecurity investments to the executive board.

Broadstone Technologies Geographic Distribution

Broadstone Technologies primarily targets the US and UK, with significant presence in Canada, Australia, and Germany, reflecting global reach.

Top Countries

United States flag

United States

55.5%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

8%
Australia flag

Australia

6.5%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users vary from individuals to larger households, reflecting a mixed income demographic with a focus on medium to high earners.

Employment Status

Income Distribution

Education Level

Broadstone Technologies Behavior Analysis

Behavior Profile

Digital Privacy
Technology Adoption
Online Identity Protection
Tool Sprawl Reduction
AI-Powered Solutions Seeking
User-Friendly Preference
Compliance Adherence
Risk Mitigation
Smart Home Device Usage
Financial Planning Interest
Business Productivity Focus
Information Seeking (LinkedIn, YouTube)
Desktop Usage
Proactive Security Approach
Simplified Operations Demand
Data Breach Concern
Audit Fatigue Avoidance
Online Gaming Interest
Customer Trust Maintenance
Intuitive Interface Preference

Device Breakdown

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