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The target audience for Broadstone Technologies includes SMBs (Small and Medium-sized Businesses) requiring cybersecurity solutions, particularly those needing assistance with regulatory compliance. They also target larger enterprises interested in digital transformation initiatives, focusing on the adoption of technologies like Augmented Reality (AR), IoT (Internet of Things), Machine Learning, and Fintech. Additionally, they target consumers who use smart home devices and are becoming increasingly concerned about cybersecurity risks and data privacy. Their audience spans across various industries and business sizes, from organizations needing comprehensive cybersecurity to those looking to innovate with emerging technologies.
Age: 42
Gender: Male
Occupation: IT Manager, SMB Company
Education: Bachelor's Degree, Computer Science
Age: 38
Gender: Female
Occupation: Cybersecurity Consultant
Education: Master's Degree, Information Security
Age: 48
Gender: Male
Occupation: CEO, Cybersecurity Company
Education: Bachelor's Degree, Business Administration
The primary market is the United States, followed by Canada and the United Kingdom. Germany and Australia also represent important markets for Broadstone Technologies' solutions and services.
United States
Canada
United Kingdom
Germany
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target users typically live in households of 2-4 people. Income levels are skewed towards medium and high, indicating a capacity to invest in cybersecurity and digital transformation technologies.
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