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Broadstone Technologies Target Audience

The target audience for Broadstone Technologies includes SMBs (Small and Medium-sized Businesses) requiring cybersecurity solutions, particularly those needing assistance with regulatory compliance. They also target larger enterprises interested in digital transformation initiatives, focusing on the adoption of technologies like Augmented Reality (AR), IoT (Internet of Things), Machine Learning, and Fintech. Additionally, they target consumers who use smart home devices and are becoming increasingly concerned about cybersecurity risks and data privacy. Their audience spans across various industries and business sizes, from organizations needing comprehensive cybersecurity to those looking to innovate with emerging technologies.

User Segments

Age: 42

Gender: Male

Occupation: IT Manager, SMB Company

Education: Bachelor's Degree, Computer Science

Age: 38

Gender: Female

Occupation: Cybersecurity Consultant

Education: Master's Degree, Information Security

Age: 48

Gender: Male

Occupation: CEO, Cybersecurity Company

Education: Bachelor's Degree, Business Administration

David Miller

David Miller

Age: 42
Gender: Male
Occupation: IT Manager, SMB Company
Education: Bachelor's Degree, Computer Science
Industry: Information Technology
Channels: LinkedInYouTubeReddit

Goals

  • Find an affordable and easy-to-use cybersecurity solution for his SMB
  • Ensure his company meets all relevant compliance regulations (SOC2, HIPAA, etc.)
  • Reduce the risk of data breaches and cyberattacks on his company.

Pain Points

  • Limited budget for comprehensive cybersecurity solutions
  • Difficulty in understanding complex regulatory requirements
  • Lack of time to properly manage and monitor cybersecurity threats.

Broadstone Technologies Geographic Distribution

The primary market is the United States, followed by Canada and the United Kingdom. Germany and Australia also represent important markets for Broadstone Technologies' solutions and services.

Top Countries

United States flag

United States

45%
Canada flag

Canada

20%
United Kingdom flag

United Kingdom

15%
Germany flag

Germany

10%
Australia flag

Australia

10%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically live in households of 2-4 people. Income levels are skewed towards medium and high, indicating a capacity to invest in cybersecurity and digital transformation technologies.

Employment Status

Income Distribution

Education Level

Broadstone Technologies Behavior Analysis

Behavior Profile

Cybersecurity News
Technology Trends
Digital Transformation
Fintech
IoT Devices
Cloud Computing
Data Privacy
LinkedIn Usage
YouTube Consumption
Facebook Engagement
Smart Home Security
AR Applications
Online Shopping
Mobile Banking

Device Breakdown

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