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Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Zillow
Redfin
Realtor.com
Top Marketing Channels
Zillow
- Online Advertising
- Examples: Google Search Ads, Facebook Ads, Display Network Ads
- Campaigns: Find Your Home, Zillow Premier Agent, Mortgage Pre-Approval
- Content Marketing
- Examples: Zillow Blog, Neighborhood Guides, Home Value Reports
- Campaigns: Zillow Home Value Index (ZHVI) Insights, How to Sell Your Home, First-Time Homebuyer Guide
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: Zillow Gone Wild, Zillow Digs, Dream Home Series
Top Sales Channels
- Online Platform
- Property listings, Zestimate, Agent directory
- Connect with an Agent, Get Pre-Approved, Sell Your Home Faster
- Premier Agent Program
- Agent advertising, Lead generation, CRM tools
- Grow Your Business with Zillow, Premier Agent Success, Maximizing Your Leads
- Mortgage Services
- Zillow Home Loans, Mortgage pre-qualification, Loan comparison
- Find Your Loan, Get Pre-Approved Today, Refinance with Zillow
Brenda Thompson Realtor SWOT Analysis
Strengths
Strong brand recognition
Extensive property database
Market leader in online real estate
Weaknesses
Reliance on agent advertising revenue
Zestimate accuracy limitations
High competition in lead generation
Opportunities
Expansion into new real estate verticals (e.g.
rentals
commercial)
Enhanced AI/ML for personalized recommendations
Strategic partnerships with financial institutions
Threats
Increased competition from other tech-driven real estate platforms
Regulatory changes affecting data usage
Economic downturn impacting housing market
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