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Brand Innovators is a community and professional network established in 2011, connecting over 50,000 senior brand marketers from Fortune 500 and other leading global brands. It serves as a platform for brand marketers to learn, share, and connect through meticulously curated events, fostering dynamic relationships and cultivating innovative collaborations. The company hosts over 400 annual events worldwide, offering continuing digital education (CDE) and peer-to-peer networking opportunities. These events cover a range of topics, including social media, content marketing, AI, video advertising, data analytics, and ecommerce. Brand Innovators also provides a marketplace for brands to connect with publishers, technology companies, and agencies. The organization's mission is to activate and engage its community through events and content, promoting a culture of shared knowledge within the marketing and media industries.

Major Markets

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MarketingProfs

Ad Age

Top Marketing Channels

MarketingProfs

  • Content Marketing
  • Examples: Blog Posts,Ebooks,Case Studies
  • Campaigns: Content Marketing Campaigns,Webinars,Email Marketing
  • Social Media Marketing
  • Examples: LinkedIn,Twitter,Facebook
  • Campaigns: Social Media Engagement,Paid Advertising,Community Building
  • Event Marketing
  • Examples: Conferences,Trade Shows,Webinars
  • Campaigns: Industry Events,Online Advertising,Partnerships

Top Sales Channels

  • Direct Sales
  • Online Store,Sales Team,Affiliate Program
  • Membership Sales,Subscription Packages,Group Discounts
  • Partnerships
  • Strategic Alliances,Resellers,Affiliates
  • Partnership Deals,Joint Ventures,Referral Programs
  • Event Sponsorships
  • Industry Conferences,Online Events,Training Workshops
  • Webinar Sponsorships,Event Booths,Speaking Engagements

Brand Innovators SWOT Analysis

Strengths

Strong Content Library

Established Brand

Large Community

Weaknesses

High Subscription Cost

Limited Customization

Outdated Content

Opportunities

Expand Online Courses

Develop New Certifications

Global Expansion

Threats

Free Content Availability

Economic Downturn

Changing Trends

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