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Bonusly Target Audience

Bonusly's target audience is businesses of all sizes that are looking to improve employee engagement and performance. They specifically target organizations with distributed teams and those undergoing rapid growth. Bonusly appeals to companies that value recognition and rewards as part of their company culture.

User Segments

Bonusly Geographic Distribution

Bonusly's primary market is the United States, followed by Canada and the United Kingdom. The platform also sees significant use in Australia and India, reflecting its global reach.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
India flag

India

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Bonusly's target users typically fall within the 'Medium' income bracket and have an average household size of 3-4 people, reflecting a focus on professionals in established careers and family stages.

Employment Status

Income Distribution

Education Level

Bonusly Behavior Analysis

Behavior Profile

Device Breakdown

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