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Bonusly Target Audience

User Segments

Age: 48

Gender: Female

Occupation: VP of People & Culture

Education: Master's Degree, Human Resources Management

Age: 35

Gender: Male

Occupation: Talent Management Lead

Education: Bachelor's Degree, Business Administration

Age: 42

Gender: Female

Occupation: Senior Director of People Operations

Education: Master's Degree, Organizational Leadership

Eleanor Vance

Eleanor Vance

Age: 48
Gender: Female
Occupation: VP of People & Culture
Education: Master's Degree, Human Resources Management
Industry: Human Resources
Channels: LinkedInYouTubeX

Goals

  • To significantly improve employee engagement metrics across all departments and reduce turnover rates
  • To implement a scalable and integrated HR tech stack that streamlines processes and provides actionable insights
  • To foster a company culture that promotes recognition, appreciation, and continuous feedback.

Pain Points

  • Difficulty in proving the ROI of HR initiatives to executive leadership
  • Administrative burden of managing disparate recognition programs and manual processes
  • Lack of real-time data and analytics to inform strategic HR decisions.

Bonusly Geographic Distribution

Bonusly primarily targets the US and Canada, with significant presence in the UK, Australia, and Germany, indicating a strong focus on developed Western markets.

Top Countries

United States flag

United States

65.5%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

7.5%
Australia flag

Australia

5%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 3-4 person households with medium to high income, indicating stable professional employment.

Employment Status

Income Distribution

Education Level

Bonusly Behavior Analysis

Behavior Profile

LinkedIn
YouTube
Desktop_Usage
Professional_Development
HR_Management
Technology_Trends
Organizational_Psychology
Continuous_Feedback
Peer_Recognition
Problem_Solver
Data_Driven
Seeking_Integration
Mobile_App_User
Social_Media_Professional
Content_Consumption
Webinar_Attender
Newsletter_Subscriber
Conference_Goer

Device Breakdown

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