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Saint Thomas Aquinas High School
Rockhurst High School
Top Marketing Channels
Saint Thomas Aquinas High School
- Social Media Marketing
- Examples: Facebook posts, Instagram stories, Twitter updates
- Campaigns: Admissions Spotlight Series, Alumni Success Stories, Spirit Week Engagement
- Content Marketing
- Examples: School blog, Student testimonials, College preparatory guides
- Campaigns: The Aquinas Advantage, Path to College, Saints Serve
- Email Marketing
- Examples: Prospective family newsletter, Admissions event reminders, Parent updates
- Campaigns: Saints Insider, Discover Aquinas, Welcome to the Family
Top Sales Channels
- Admissions Events
- Open House, Shadow Day, Information sessions
- Experience Aquinas Day, Saints for a Day, Parent & Student Info Night
- Direct Admissions Outreach
- Personalized tours, One-on-one consultations, Follow-up calls
- Your Future as a Saint, Customized Campus Visits, Admissions Advisor Connect
- Referral Programs
- Current family referrals, Alumni network referrals, Parish partnerships
- Saints Family Ambassador, Alumni Legacy Program, Parish Partner Initiative
Bishop Miege Catholic High School SWOT Analysis
Strengths
Strong academic reputation
Robust athletic programs
Active alumni network
Weaknesses
Potentially high tuition costs
Limited geographic reach
Intense competition for top students
Opportunities
Expand scholarship opportunities
Develop new STEM/arts programs
Increase community partnerships
Threats
Declining enrollment trends in private schools
Economic downturns
Competition from public school options
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