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Behavior Treatment & Analysis (BTA) Inc. Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Software Engineer (Full-Time)
Education: Master's Degree, Computer Science
Age: 45
Gender: Male
Occupation: Small Business Owner (Self-Employed)
Education: Bachelor's Degree, Business Administration
Age: 32
Gender: Female
Occupation: Special Education Teacher (Full-Time)
Education: Master's Degree, Special Education
Sarah Chen
Goals
- To ensure her child receives the best possible ABA therapy to develop crucial life skills and integrate well into social settings
- To find reliable resources and a supportive community to navigate the challenges of raising a child with developmental disorders
- To balance her demanding career with her child's therapeutic needs, ensuring both are given adequate attention.
Pain Points
- Difficulty in finding high-quality, evidence-based therapy providers that are conveniently located and accept her insurance
- The emotional and financial strain associated with managing a child's developmental disorder and therapy schedules
- Feeling overwhelmed by the sheer volume of information and conflicting advice regarding special needs parenting.
Behavior Treatment & Analysis (BTA) Inc. Geographic Distribution
BTA's focus is overwhelmingly in the United States, specifically Northern California, with minimal international reach. Physical centers support local presence.
Top Countries
United States
Canada
United Kingdom
Australia
Other
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are predominantly families (3-4 members) with medium to high incomes, likely balancing family and professional lives.
Employment Status
Income Distribution
Education Level
Behavior Treatment & Analysis (BTA) Inc. Behavior Analysis
Behavior Profile
Device Breakdown
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