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Behavior Treatment & Analysis Inc. Target Audience

The primary target audience for BTA consists of children and adolescents between the ages of 15 months and 18 years diagnosed with a range of developmental disorders, including Autism Spectrum Disorder (ASD), ADHD, Dyslexia, Intellectual Disability, Learning Disorder, Oppositional Defiant Disorder, Conduct Disorder and Communication Disorder. Their families or guardians represent a secondary target audience. BTA also targets individuals seeking careers in the field of Applied Behavior Analysis, such as Registered Behavior Technicians (RBTs), Board Certified Assistant Behavior Analysts (BCaBAs), and Board Certified Behavior Analysts (BCBAs).

User Segments

Age: 38

Gender: Female

Occupation: Medical Assistant (Part-Time)

Education: Associate Degree

Age: 42

Gender: Female

Occupation: Teacher's Aide (Full-Time)

Education: High School

Age: 35

Gender: Female

Occupation: Social Worker (Part-Time)

Education: High School

Maria Rodriguez

Maria Rodriguez

Age: 38
Gender: Female
Occupation: Medical Assistant (Part-Time)
Education: Associate Degree
Industry: Healthcare
Channels: FacebookInstagramYouTube

Goals

  • To find the best ABA therapy program to improve my child's communication and social skills
  • To effectively manage my child's challenging behaviors and create a more harmonious home environment
  • To connect with other parents and build a support network for sharing experiences and resources

Pain Points

  • Difficulty finding reliable and affordable ABA therapy options
  • Feeling overwhelmed by the complexity of navigating insurance coverage for therapy
  • Struggling to balance work and personal life with the demands of caring for a child with special needs

Behavior Treatment & Analysis Inc. Geographic Distribution

BTA primarily serves Northern California, including Contra Costa, Santa Clara, Solano, Ventura and Monterey Counties. Focus should be given to marketing efforts in these regions.

Top Countries

United States flag

United States

98%
Canada flag

Canada

0.5%
United Kingdom flag

United Kingdom

0.4%
Australia flag

Australia

0.3%
Ireland flag

Ireland

0.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in 3-4 person households and have medium to high income levels, highlighting their financial capacity to invest in ABA therapy.

Employment Status

Income Distribution

Education Level

Behavior Treatment & Analysis Inc. Behavior Analysis

Behavior Profile

Parenting
Special Education
Child Development
ABA Therapy
Healthcare
Therapy Services
Family Activities
Community Events
Autism Spectrum Disorder
ADHD
Behavioral Intervention
Social Skills
Cognitive Skills
Communication Skills
Independent Living
Maladaptive Behavior

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