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The primary target audience for BTA consists of children and adolescents between the ages of 15 months and 18 years diagnosed with a range of developmental disorders, including Autism Spectrum Disorder (ASD), ADHD, Dyslexia, Intellectual Disability, Learning Disorder, Oppositional Defiant Disorder, Conduct Disorder and Communication Disorder. Their families or guardians represent a secondary target audience. BTA also targets individuals seeking careers in the field of Applied Behavior Analysis, such as Registered Behavior Technicians (RBTs), Board Certified Assistant Behavior Analysts (BCaBAs), and Board Certified Behavior Analysts (BCBAs).
Age: 38
Gender: Female
Occupation: Medical Assistant (Part-Time)
Education: Associate Degree
Age: 42
Gender: Female
Occupation: Teacher's Aide (Full-Time)
Education: High School
Age: 35
Gender: Female
Occupation: Social Worker (Part-Time)
Education: High School
BTA primarily serves Northern California, including Contra Costa, Santa Clara, Solano, Ventura and Monterey Counties. Focus should be given to marketing efforts in these regions.
United States
Canada
United Kingdom
Australia
Ireland
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most target users live in 3-4 person households and have medium to high income levels, highlighting their financial capacity to invest in ABA therapy.
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