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The primary target audience for Base.ai includes B2B companies focused on customer-led growth, specifically those looking to enhance customer engagement, advocacy, and reference management. The platform is designed for businesses that want to leverage customer relationships to drive revenue, improve retention, and streamline processes. Key roles within these organizations that Base.ai targets are CMOs, Marketing Leaders, Customer Marketing Managers, Customer Advocacy Managers, Customer Reference Managers, and Product Marketing Managers.
Age: 42
Gender: Female
Occupation: Marketing Leader
Education: Master's Degree, Marketing
Age: 38
Gender: Male
Occupation: Customer Marketing Manager
Education: Bachelor's Degree, Business Administration
Age: 45
Gender: Female
Occupation: Product Marketing Manager
Education: Master's Degree, Marketing
The primary markets are the United States and the United Kingdom, representing a significant portion of the user base. Followed by Canada, Australia and Germany. This suggests a focus on English-speaking markets initially.
United States
United Kingdom
Canada
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most target users live in households of 2-4 people and have a medium to high income, indicating a comfortable financial situation that allows investment in marketing technology.
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