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Base.ai Target Audience

The primary target audience for Base.ai includes B2B companies focused on customer-led growth, specifically those looking to enhance customer engagement, advocacy, and reference management. The platform is designed for businesses that want to leverage customer relationships to drive revenue, improve retention, and streamline processes. Key roles within these organizations that Base.ai targets are CMOs, Marketing Leaders, Customer Marketing Managers, Customer Advocacy Managers, Customer Reference Managers, and Product Marketing Managers.

User Segments

Age: 42

Gender: Female

Occupation: Marketing Leader

Education: Master's Degree, Marketing

Age: 38

Gender: Male

Occupation: Customer Marketing Manager

Education: Bachelor's Degree, Business Administration

Age: 45

Gender: Female

Occupation: Product Marketing Manager

Education: Master's Degree, Marketing

Sarah Johnson

Sarah Johnson

Age: 42
Gender: Female
Occupation: Marketing Leader
Education: Master's Degree, Marketing
Industry: Marketing Technology
Channels: LinkedInTwitterYouTube

Goals

  • Increase customer retention rates by 15% within the next year through enhanced customer engagement strategies
  • Develop a robust customer advocacy program that generates at least 50 qualified leads per quarter
  • Implement a centralized platform to manage all customer interactions and feedback efficiently.

Pain Points

  • Difficulty in accurately measuring the ROI of customer marketing initiatives
  • Silos between customer data across different platforms
  • Lack of resources to effectively scale customer advocacy programs.

Base.ai Geographic Distribution

The primary markets are the United States and the United Kingdom, representing a significant portion of the user base. Followed by Canada, Australia and Germany. This suggests a focus on English-speaking markets initially.

Top Countries

United States flag

United States

40%
United Kingdom flag

United Kingdom

25%
Canada flag

Canada

15%
Australia flag

Australia

10%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 2-4 people and have a medium to high income, indicating a comfortable financial situation that allows investment in marketing technology.

Employment Status

Income Distribution

Education Level

Base.ai Behavior Analysis

Behavior Profile

Customer Success
Marketing Technology
SaaS
Customer Engagement
Data Analytics
Digital Transformation
AI
LinkedIn
YouTube
Customer Advocacy
Customer Reference
Community Building
ROI
Upselling
Cross-selling
Referrals

Device Breakdown

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