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Bank7 Target Audience
Bank7's target audience spans a broad spectrum, including individual consumers, small businesses, agricultural operations, and larger commercial enterprises. Their services are designed to appeal to those seeking traditional banking products such as checking and savings accounts, loans (mortgages, personal, commercial, agricultural), and credit cards. The bank also targets tech-savvy customers who desire online and mobile banking solutions, including mobile wallets and Zelle. Geographically, their target audience is located in Oklahoma, Kansas, and Texas, where Bank7 has physical branch locations.
User Segments
Age: 42
Gender: Female
Occupation: Owner, Boutique Clothing Store
Education: Bachelor's Degree, Business Administration
Age: 38
Gender: Male
Occupation: Restaurant Manager
Education: Master's Degree, Hospitality Management
Age: 51
Gender: Male
Occupation: Owner, Construction Company
Education: Bachelor's Degree, Accounting
Sarah Miller
Goals
- Streamline business finances to improve profitability and cash flow
- Secure a business loan with favorable terms to expand operations
- Build a strong relationship with a local bank that understands the needs of small businesses.
Pain Points
- Difficulty managing cash flow due to delayed customer payments
- Spending too much time on administrative tasks instead of growing the business
- Struggling to find affordable and reliable financing options.
Bank7 Geographic Distribution
Bank7's primary market is the United States (99.0%), with a strong focus on Oklahoma, Kansas, and Texas. A very small percentage comes from other countries like Canada, Mexico, UK and Germany reflecting minimal international presence.
Top Countries
United States
Canada
Mexico
United Kingdom
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most of Bank7's customers live in households of 2 (35.0%) or 3-4 (40.0%) people. The income level is mostly medium (55.0%) with a balance of low (25.0%) and high-income earners (20.0%).
Employment Status
Income Distribution
Education Level
Bank7 Behavior Analysis
Behavior Profile
Device Breakdown
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