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Azul Vision Target Audience
The target audience for Azul Vision spans a wide demographic within Southern California. This includes individuals needing general eye care, those with specific eye conditions requiring medical or surgical intervention, and those interested in vision correction (like LASIK) or cosmetic eye procedures. A significant portion of their target audience includes individuals with diabetes, who require diabetic retinopathy screenings. The inclusion of pediatric eye care also indicates they target families with children. Geographically, they focus on the Southern California region, with specific locations in Coachella Valley, Inland Empire, Los Angeles, Orange County, San Diego, San Fernando Valley, and San Gabriel Valley.
User Segments
Age: 48
Gender: Female
Occupation: Medical Assistant Trainee(Part-time)
Education: Associate Degree
Age: 52
Gender: Male
Occupation: IT Support Technician (Full-Time)
Education: High School
Age: 43
Gender: Female
Occupation: Teacher's Assistant (Full-Time)
Education: Associate Degree
Maria Rodriguez
Goals
- Find a trusted ophthalmologist specializing in diabetic retinopathy
- Maintain her vision and prevent further deterioration due to diabetes
- Connect with other individuals living with diabetes and vision problems for support and advice
Pain Points
- Difficulty finding reliable information about diabetic retinopathy
- Concerns about the cost of treatment and insurance coverage
- Feeling overwhelmed by the lifestyle changes needed to manage diabetes and vision health
Azul Vision Geographic Distribution
Azul Vision primarily targets the Southern California market, focusing on regions like Coachella Valley, Inland Empire, Los Angeles, and San Diego. This concentrated approach allows for localized marketing and service delivery.
Top Countries
United States
Canada
Mexico
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2-4 people, and the income levels are primarily medium to high, suggesting a capacity to afford both medical and cosmetic eye care services.
Employment Status
Income Distribution
Education Level
Azul Vision Behavior Analysis
Behavior Profile
Device Breakdown
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