Age: 34

Gender: Female

Occupation: Senior Video Editor & Project Lead for Marketing Agency Campaigns for Social Media Platforms and TV Ads. Uses Premiere Pro, Final Cut Pro, Avid Media Composer, DaVinci Resolve. Needs to be compatible with Mac and Windows OS. Also works with agencies across the US and EU regions. She is proficient in AI based video production tech. She prefers cloud based systems that can connect to her editing tools and collaborate with teams around the world. She is also cost conscious and budget driven, and uses social media often to communicate with her freelance teams and her agencies/clients . She has worked with many projects which include archival data spanning 20 years which involve P2 MXF, ProRes and DNxHD formats across multiple projects; Needs to easily find clips in archival footage with limited metadata and tagging of the footage. Needs good compatibility with older formats as well as latest formats across multiple editing platforms. Team members in the EU often use Final Cut Pro and DaVinci Resolve on Mac, and the agency in the US often prefers Adobe Premiere Pro. The project needs to have cross compatibility. She leads the direction of the project and guides the junior editors and video producers for the projects. She is also responsible for the QC of the deliverables. Her biggest challenge is keeping track of the project details and versions as there are multiple projects that go live every month. She has to manage deliverables of 20-30 projects every month. She is proficient with Excel and Microsoft Teams, Sharepoint. She will be a decision maker when it comes to adopting a media asset management system that helps her reduce her team's time on logging and searching clips. She needs to reduce time on logging and searching for clips for her team. The team currently takes 45 minutes per day to organize the new footage and search for archival footage. She wants to reduce it to less than 10 minutes per day per team member for each project. Her team size is 6 full time video editors and producers and 3 freelance video editors and producers. She needs a system that can support 10 users and scale with the company's growth in terms of users and projects as the company plans to double in the next 3 years to support the demands of the projects coming in. She also needs to manage access permissions and user levels so that her freelancers only have access to certain projects or folders in the cloud to prevent accidental data leaks to competitors. She needs a secure solution that has permission based access control for the cloud, so that she can sleep better at night, knowing the IP of her clients is well protected under her care. Her company's reputation depends on that security and she takes her job very seriously. She also prefers systems that are well documented and are very easy to onboard new users and freelance users without extensive training, as she does not have a lot of time and budget for training materials. She will be the one deciding to approve any project onboarding and will be hands on for the first 2 weeks of the project to ensure that the teams are ready to hit the ground running. Her goal is to make sure that the projects are delivered on time with quality, while reducing errors and making sure that everyone is aligned on the vision and have access to the right information for the project in a timely manner. When she is under pressure, she uses Instagram to unwind and see the latest trends, when she has important meetings with her US clients, she uses Linkedin to research more information on the agencies. She uses Youtube and Vimeo to research the latest technical specs for video delivery and troubleshooting technical issues. She uses Google to research and read up documentation and updates for various tools, codecs and software, etc. She is proficient in cloud based collaboration. She uses Dropbox and Google Drive to manage the footage. The biggest challenge is that Dropbox and Google Drive has no built in tagging and the interface is not easy to organize the footage for her team to view quickly. This is why she would like to trial and test new Media Asset Management Systems to see if she can use that for the team. She is a decision maker for the agency and works directly with the CEO to improve productivity of the video production team.

Education: Master's Degree, Film Studies

Age: 41

Gender: Male

Occupation: Freelance Filmmaker & Video Editor, mostly works for documentaries. Uses FCPX, Adobe Premiere

Education: Bachelor's Degree, Communications

Age: 29

Gender: Male

Occupation: Independent Video Editor for Social Media

Education: Bachelor's Degree, Film Production