The primary target audience for Axel Automotive's 'Axel One' is car dealerships of all sizes, but specifically those that are struggling to effectively manage and utilize their data. This includes dealerships with multiple franchises, those that rely heavily on third-party vendors for data management, and those seeking to gain a competitive advantage through data-driven insights. The target audience also includes dealership groups looking to standardize their data across multiple locations and improve overall operational efficiency. Axel One is likely to appeal to dealerships that want more control over their data and the ability to integrate it with their existing systems and tools. Smaller dealerships may also be a good target audience if they're looking to scale and need to manage their data efficiently.