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Avenir & Bois Target Audience
The target audience for Avenir & Bois consists of individuals and families in the Alsace region (specifically Bas-Rhin) seeking to build a new, custom home or extend their current residence. They are particularly interested in timber-framed houses, passive house designs, and sustainable construction practices. The target audience values energy efficiency, personalized service, and cost predictability. They are likely homeowners who are looking to invest in a high-quality, eco-friendly living space and are willing to engage with a company that provides a transparent and collaborative construction process.
User Segments
Age: 42
Gender: Female
Occupation: Senior Engineer
Education: Master's Degree, Engineering
Age: 51
Gender: Male
Occupation: Architect
Education: Professional Degree, Architecture
Age: 38
Gender: Female
Occupation: Project Manager
Education: Bachelor's Degree, Business Management
Sophie Dubois
Goals
- Build a sustainable and energy-efficient home that reflects my personal style and values
- Find a trustworthy construction partner who can deliver a high-quality project on time and within budget
- Create a comfortable and healthy living environment for my family using eco-friendly materials and passive house design principles.
Pain Points
- Difficulty finding reliable and transparent contractors
- Unexpected costs and delays in construction projects
- Concerns about the environmental impact of traditional building materials.
Avenir & Bois Geographic Distribution
The primary market for Avenir & Bois is France, specifically the Alsace region. Germany is a secondary market due to its proximity, with other European countries having minor interest.
Top Countries
France
Germany
Switzerland
Belgium
Luxembourg
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 3-4 people and have medium to high income, suggesting they can afford custom home construction and are interested in sustainable options.
Employment Status
Income Distribution
Education Level
Avenir & Bois Behavior Analysis
Behavior Profile
Device Breakdown
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