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Avenir & Bois Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Senior Physician

Education: Professional Degree

Age: 38

Gender: Male

Occupation: Software Engineer

Education: Master's Degree

Age: 48

Gender: Female

Occupation: Architectural Project Manager

Education: Master's Degree

Dr. Élodie Fournier

Dr. Élodie Fournier

Age: 42
Gender: Female
Occupation: Senior Physician
Education: Professional Degree
Industry: Healthcare
Channels: YouTubeLinkedInFacebook

Goals

  • To build a sustainable, energy-efficient passive house that minimizes long-term utility costs and provides a healthy living environment for her family
  • To find a reputable builder who offers transparent processes, fixed prices, and guaranteed deadlines, ensuring a stress-free construction experience
  • To create a custom-designed home that perfectly blends modern aesthetics with eco-friendly principles, reflecting her commitment to a green lifestyle.

Pain Points

  • Lack of transparency and hidden costs from construction companies leading to budget overruns and unexpected financial strain
  • Difficulty in finding builders with proven expertise in passive house standards and sustainable materials
  • Managing the complexities of permits, regulations, and coordinating multiple subcontractors while balancing a demanding professional career.

Avenir & Bois Geographic Distribution

Primarily focused on Alsace, France, with minimal reach into neighboring European countries like Germany and Switzerland for specialized projects.

Top Countries

France flag

France

99%
Germany flag

Germany

0.5%
Switzerland flag

Switzerland

0.3%
Belgium flag

Belgium

0.1%
Luxembourg flag

Luxembourg

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Primarily targets medium to high-income households (3-4 members), seeking significant investments in custom homes.

Employment Status

Income Distribution

Education Level

Avenir & Bois Behavior Analysis

Behavior Profile

Sustainable Living
Energy Efficiency
Bespoke Design
Transparency
Quality
Comfort
Project Management
Communication
Innovation
Long-term Value
Home Improvement
Interior Design
Financial Planning
DIY Projects
Smart Home Technology
Online Tracking
Environmental Consciousness
Health Conscious
Customization
Security

Device Breakdown

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