Top Marketing Strategies for Astronomics

Astronomics User Persona

Name:

Ethan Carter

Age :

32

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Expand his understanding of astrophotography and capture high-quality images of celestial objects
• Improve his skills in using telescopes and astrophotography equipment to confidently explore deep-sky objects
• Share his passion for astronomy with others by posting his astrophotography online and engaging in discussions on forums

Frustrations

• Dealing with light pollution in his suburban area which hinders his ability to observe fainter celestial objects
• Finding the time and resources to learn advanced astrophotography techniques and post-processing software
• The high cost of specialized astrophotography equipment and the challenges of choosing the right gear for his needs

Name:

Sophia Rodriguez

Age :

45

Gender :

Female

Occupation :

High School Science Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Find engaging and interactive ways to teach astronomy concepts to her students, sparking their curiosity about the universe
• Obtain a high-quality telescope and resources to conduct observations with her students during school events
• Connect with other educators and astronomy enthusiasts to share ideas and best practices for teaching astronomy

Frustrations

• Limited budget for purchasing expensive astronomy equipment for her classroom
• Finding age-appropriate and engaging astronomy resources that cater to different learning styles
• The time constraints of incorporating hands-on astronomy activities into her already packed curriculum

Name:

David Lee

Age :

20

Gender :

Male

Occupation :

College Student

Industry :

N/A

Education :

High School Diploma

Preferred platforms

GOALS

• Purchase his first telescope to explore the night sky and deepen his understanding of astronomical phenomena
• Learn the basics of telescope operation, stargazing, and identifying constellations and planets
• Connect with other amateur astronomers online to share observations, ask questions, and participate in stargazing events

Frustrations

• Limited budget as a student, making it challenging to afford a high-quality telescope and accessories
• Feeling overwhelmed by the technical aspects of choosing and using a telescope for the first time
• Lack of experience in identifying celestial objects and navigating the night sky independently

Astronomics Geographic and Demographic Insights

Geographic Insights: Astronomics' primary market is the US, followed by Canada and the UK. This suggests a strong presence in English-speaking countries with established astronomy communities.

Demographic Insights: Astronomics attracts a predominantly male audience across various age groups, with a peak interest between 25-34 years old.

Astronomics Socio-economic Profile

Household and Income Insights: Astronomics' target audience typically falls within middle-income households, with a significant portion having 2-4 members.

Educational and Employment Insights: Astronomics' customer base is largely employed full-time and possesses university or college-level education, reflecting a knowledgeable and financially stable customer base.

Astronomics Behavioral Insights

Interest-Based Insights: Target users are passionate about STEM fields, with strong interests in space exploration, photography, and education, highlighting a desire for knowledge and exploration.

Technology and Social Media Usage: Users favor YouTube for astronomy content consumption, with active presence on Facebook, Instagram, and Reddit, suggesting a digitally engaged audience.

Astronomics Top Competitors