Astoria Company's target audience is twofold: advertisers (lead buyers) and publishers (lead sellers). The advertisers are businesses across various verticals such as mortgage, education, legal, home improvement, personal finance, insurance (Medicare, auto, home, health, life, renters), auto financing, and moving/real estate. These advertisers are looking to acquire new customers and grow their brands. On the other side, the audience includes publishers who generate leads and calls through their own marketing efforts and are looking for platforms to efficiently sell those leads and calls to interested buyers. The company tailors solutions for both segments, offering platforms and services that cater to their unique needs and objectives.