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Asana Target Audience
User Segments
Age: 28
Gender: Male
Occupation: Freelance Web Developer
Education: Bachelor's Degree, Computer Science
Age: 32
Gender: Female
Occupation: Digital Marketing Strategist
Education: Master's Degree, Marketing
Age: 30
Gender: Male
Occupation: Product Manager
Education: Bachelor's Degree, Business Administration
Liam, The Freelance Web Developer
Goals
- Efficiently manage multiple client projects and deadlines without overcommitting
- Streamline communication and collaboration with clients and occasional subcontractors
- Continuously learn new technologies and improve coding skills to stay competitive.
Pain Points
- Lack of a centralized platform to track all project progress and client feedback
- Difficulty in estimating project timelines accurately, leading to scope creep
- Juggling invoicing and administrative tasks instead of focusing on billable work.
Asana Geographic Distribution
Asana's market is predominantly North American, with significant presence in the US and UK. Other English-speaking and major European markets follow.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from 2-4 person households, indicating established professionals. Income levels skew medium to high, aligning with enterprise and professional use.
Employment Status
Income Distribution
Education Level
Asana Behavior Analysis
Behavior Profile
Device Breakdown
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