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Asana Target Audience
Asana's target audience spans across various company sizes, from small teams to large enterprises, and includes industries like technology, retail, food/hospitality, media, healthcare, education, financial services, and manufacturing. It caters to teams such as marketing, operations, IT, product, and sales. The platform also targets leaders seeking to improve goal management, organizational planning, project intake, resource planning, and product launches.
User Segments
Age: 35
Gender: Male
Occupation: Senior Project Manager, Software Development Team, overseeing multiple projects simultaneously.
Education: Master's Degree, Computer Science
Age: 32
Gender: Female
Occupation: Project Manager, IT Infrastructure Projects
Education: Bachelor's Degree, Project Management
Age: 40
Gender: Male
Occupation: Program Manager, overseeing a portfolio of software development projects across multiple teams.
Education: Master's Degree, Business Administration
David Chen
Goals
- Implement a centralized platform for project tracking and management to improve team collaboration and communication
- Streamline project workflows by automating repetitive tasks and processes
- Enhance project visibility and reporting to ensure timely project completion and stakeholder satisfaction.
Pain Points
- Lack of clear project visibility leads to missed deadlines
- Difficulty in tracking task progress across team members
- Inefficient communication channels cause delays and misunderstandings.
Asana Geographic Distribution
Asana's primary market is the United States, followed by the United Kingdom and then by India, Canada and Australia. This distribution reflects a strong adoption in North America and expanding presence in Europe and Asia-Pacific regions.
Top Countries
United States
United Kingdom
India
Canada
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most Asana users live in households of 2-4 people and have a medium to high income, reflecting the platform's appeal to working professionals and businesses.
Employment Status
Income Distribution
Education Level
Asana Behavior Analysis
Behavior Profile
Device Breakdown
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