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Asana's target audience includes teams of all sizes, from small businesses to enterprise organizations. They specifically mention departments such as Marketing, Operations, IT, and Product. Asana also offers solutions for nonprofits and educational institutions.
Asana's user base is predominantly located in the United States, followed by India and the United Kingdom. These countries likely represent their strongest markets.
United States
India
United Kingdom
Canada
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Asana's user base primarily consists of individuals from households of 3-4 members with medium income levels, suggesting a focus on professionals in established careers and families.
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