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Asana Target Audience

Asana's target audience includes teams of all sizes, from small businesses to enterprise organizations. They specifically mention departments such as Marketing, Operations, IT, and Product. Asana also offers solutions for nonprofits and educational institutions.

User Segments

Asana Geographic Distribution

Asana's user base is predominantly located in the United States, followed by India and the United Kingdom. These countries likely represent their strongest markets.

Top Countries

United States flag

United States

55.2%
India flag

India

18.6%
United Kingdom flag

United Kingdom

8.9%
Canada flag

Canada

5.3%
Germany flag

Germany

4.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Asana's user base primarily consists of individuals from households of 3-4 members with medium income levels, suggesting a focus on professionals in established careers and families.

Employment Status

Income Distribution

Education Level

Asana Behavior Analysis

Behavior Profile

Device Breakdown

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