Armature Works targets a broad audience, encompassing locals and tourists, families and young professionals, food enthusiasts, event planners, and businesses seeking venue space. Specifically, it aims to attract individuals interested in dining, entertainment, events, and unique experiences within a historic, waterfront setting. The presence of the Heights Public Market suggests a focus on attracting everyday consumers looking for lunch, dinner, and specialty food items. The venue's event spaces target those planning weddings, corporate gatherings, and other celebrations. The live music schedule and rooftop bar M.Bird appeal to a nightlife crowd. The location within the Heights District indicates a target audience of residents and workers in the surrounding area. By offering diverse options, Armature Works aims to be a versatile destination that caters to various demographics and interests.