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Aprés Nail Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Salon Owner

Education: Associate Degree, Cosmetology

Age: 45

Gender: Female

Occupation: Licensed Nail Technician (Independent Contractor)

Education: Professional Degree, Cosmetology

Age: 32

Gender: Female

Occupation: Small Business Owner (Mobile Nail Service)

Education: Associate Degree, Business Administration

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: Salon Owner
Education: Associate Degree, Cosmetology
Industry: Beauty, Small Business
Channels: InstagramFacebookYouTube

Goals

  • Expand salon services to attract more high-end clientele
  • Train staff on the latest nail techniques and products, especially the Gel-X® system
  • Increase salon profitability and efficiency through better product sourcing and management.

Pain Points

  • Finding reliable and high-quality professional-grade products that meet client demand
  • Keeping up with rapidly changing nail trends and technologies without sacrificing quality
  • Managing staff training and development amidst busy salon schedules and limited resources.

Aprés Nail Geographic Distribution

Predominantly U.S.-focused, with some international reach. Strong emphasis on domestic market for professional services.

Top Countries

United States flag

United States

80%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are typically in 2-4 person households with medium to high income, indicating discretionary spending.

Employment Status

Income Distribution

Education Level

Aprés Nail Behavior Analysis

Behavior Profile

Online Shopping
Loyalty Programs
Online Engagement
Instagram
YouTube
TikTok
Self-Improvement
DIY Projects
New Product Sneak Peeks
Tips
Special Offers
Brand Loyalty
Educational Content
Online Accounts
Rewards
Staying Updated
Experimenting
Content Creation
Professional Recognition
Social Media

Device Breakdown

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