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Aprés Nail Target Audience
Aprés Nail's target audience primarily consists of licensed nail technicians and salon/spa owners. This is evident from the emphasis on professional accounts, Gel-X certification classes, and exclusive content tailored for professionals. The company also caters to individual consumers interested in high-quality nail products, as showcased by their various collections and product bundles available for purchase.
User Segments
Age: 32
Gender: Female
Occupation: Salon Owner & Nail Technician Apprentice - Full Time Employee and Freelance
Education: Bachelor's Degree, Business Administration
Age: 28
Gender: Female
Occupation: Nail Technician - Self Employed Independent Contractor at a Salon/Spa - Full Time Employee and Freelance
Education: Associate Degree, Cosmetology
Age: 40
Gender: Female
Occupation: Salon Manager/Owner - Full Time Employee
Education: Professional Degree, Cosmetology
Ava Johnson
Goals
- Expand my salon's service offerings with innovative nail techniques like Gel-X to attract new clients and increase revenue
- Establish myself as a recognized expert in nail extensions and advanced nail art through online tutorials and workshops
- Build a loyal client base by providing exceptional customer service and personalized nail design experiences.
Pain Points
- Inconsistent product quality from different suppliers
- Difficulty keeping up with rapidly changing nail art trends
- Managing client expectations regarding service duration and pricing.
Aprés Nail Geographic Distribution
The primary market for Aprés Nail is the United States, followed by Canada, reflecting their initial market focus and established customer base. Europe and Australia are emerging markets.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most users live in households of 2-4 people and have a medium income level, suggesting a mix of independent professionals and salon employees.
Employment Status
Income Distribution
Education Level
Aprés Nail Behavior Analysis
Behavior Profile
Device Breakdown
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