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Apptricity Corporation is a global provider of Internet of Things (IoT) and Machine-to-Machine (M2M) mobile enterprise solutions, focusing on enterprise asset management (EAM) and field services. They offer solutions designed to help organizations track, manage, and optimize their assets using mobile technology and IoT connectivity. Apptricity's solutions enable businesses to improve asset visibility, streamline operations, and enhance decision-making. The company targets industries with significant investments in physical assets, providing tools for efficient management and field service operations.

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

IBM Maximo
SAP EAM
Infor EAM

Select a competitor

IBM Maximo

SAP EAM

Top Marketing Channels

IBM Maximo

  • Content Marketing
  • Examples: Webinars, Case Studies, Product Demos
  • Campaigns: Maximo Application Suite Launch, IBM Maximo Mobile, IBM Maximo APM
  • Social Media Marketing
  • Examples: LinkedIn, Twitter, User Forums
  • Campaigns: IBM Maximo LinkedIn Page, IBM Asset Management Twitter, Maximo User Groups
  • Event Marketing
  • Examples: Industry Conferences, Trade Shows, Partner Events
  • Campaigns: IBM InterConnect Conference, Maximo World, Industry-Specific Trade Shows

Top Sales Channels

  • Direct Sales
  • Direct Sales Teams, Partner Network, Online Marketplace
  • IBM Sales Enablement, Partner Program Incentives, Solution Bundling
  • Demo & Trials
  • Product Demos, Pilot Programs, Customer Success Stories
  • IBM Demo Environment, Proof of Concept Engagements, Customer Success Programs
  • Value Selling
  • Value-Based Selling, ROI Analysis, Competitive Pricing
  • IBM Financing Options, Subscription-Based Pricing, Volume Discounts

Apptricity Corporation SWOT Analysis

Strengths

Strong brand reputation

Comprehensive EAM solution

Global presence and support

Weaknesses

Can be perceived as expensive

Slower innovation compared to smaller vendors

Integration challenges with legacy systems

Opportunities

Expansion into AI-powered asset management

Integration with blockchain for supply chain

Focus on sustainability and ESG

Threats

High implementation costs

Complex system architecture

Competition from niche players

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