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Appscoder Target Audience

The target audience is comprised of businesses and individuals requiring application development and coding services. This encompasses a wide spectrum, from small startups to large enterprises, across various industries. Specific segments within the target audience may include: companies without in-house development teams, businesses seeking to scale their development capacity quickly, organizations looking for specialized coding expertise (e.g., specific programming languages, platform integrations), and entrepreneurs with app ideas needing technical realization. Geographically, the target audience could be global depending on the service delivery model.

User Segments

Age: 32

Gender: Male

Occupation: Project Manager, Mobile App Development Team

Education: Master's Degree, Computer Science

Age: 40

Gender: Female

Occupation: IT Manager, E-commerce Company

Education: Bachelor's Degree, Business Administration

Age: 29

Gender: Male

Occupation: Startup Founder, Fintech App

Education: Bachelor's Degree, Software Engineering

Arjun Patel

Arjun Patel

Age: 32
Gender: Male
Occupation: Project Manager, Mobile App Development Team
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInXYouTube

Goals

  • Successfully launch a new mobile application to increase user engagement by 20% within the next quarter
  • Streamline software development processes to reduce time-to-market for new features
  • Identify a reliable technology partner to outsource specific development tasks and reduce operational costs.

Pain Points

  • Difficulty finding developers with niche expertise
  • Communication barriers with offshore development teams
  • Project delays due to unforeseen technical challenges.

Appscoder Geographic Distribution

The primary market is the United States, followed by India, reflecting a significant presence in both North America and South Asia. The UK, Canada, and Australia also represent important markets.

Top Countries

United States flag

United States

35%
India flag

India

25%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

10%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 2-4 people with a medium income level, indicating a stable economic background for a significant portion of the user base.

Employment Status

Income Distribution

Education Level

Appscoder Behavior Analysis

Behavior Profile

Technology
Software Development
Entrepreneurship
Startups
Cloud Computing
Artificial Intelligence
Cybersecurity
Mobile Apps
Web Development
Digital Transformation
Innovation
UX Design
Agile Development
DevOps
Blockchain

Device Breakdown

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