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Aphid Consulting Target Audience

Aphid Consulting targets SMEs, governmental services, and startups across Victoria, Vancouver, Surrey, Burnaby, Richmond, and throughout Canada. These organizations are likely seeking integrated business solutions to streamline operations, reduce costs, and improve overall efficiency. The company focuses on businesses that can benefit from ERP systems, e-commerce solutions, and IT service management. Given the languages they offer services in (English, French, and Chinese), they also target businesses that operate in those languages. The geographical focus on Vancouver Island and North America suggests a preference for serving clients within those regions.

User Segments

Age: 42

Gender: Male

Occupation: Supply Chain Manager

Education: Master's Degree, Supply Chain Management

Age: 38

Gender: Female

Occupation: Logistics Manager

Education: Bachelor's Degree, Logistics

Age: 51

Gender: Male

Occupation: Operations Director

Education: Master's Degree, Business Administration

David Chen

David Chen

Age: 42
Gender: Male
Occupation: Supply Chain Manager
Education: Master's Degree, Supply Chain Management
Industry: Manufacturing
Channels: LinkedInYouTubeFacebook

Goals

  • Implement an ERP system to integrate all aspects of the manufacturing process, from raw materials to finished goods
  • Improve supply chain visibility to reduce lead times and optimize inventory levels
  • Increase overall operational efficiency and reduce costs through automation and streamlined workflows.

Pain Points

  • Lack of real-time data visibility across the supply chain
  • Difficulty integrating disparate systems leading to data silos
  • Inefficient manual processes causing delays and errors.

Aphid Consulting Geographic Distribution

The primary market is Canada, with a strong focus on Vancouver Island and North America. The United States represents the second-largest market. Other markets include France, China and the United Kingdom due to Aphid Consulting's language capabilities.

Top Countries

Canada flag

Canada

60%
United States flag

United States

20%
France flag

France

8%
China flag

China

7%
United Kingdom flag

United Kingdom

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 2-4 people and have a medium to high income, aligning with their positions as managers, IT directors, and business owners in SMEs, governmental services, and startups.

Employment Status

Income Distribution

Education Level

Aphid Consulting Behavior Analysis

Behavior Profile

Technology
Business News
Digital Transformation
Cloud Computing
Entrepreneurship
LinkedIn
YouTube
ERP Solutions
IT Consulting
E-commerce
Odoo
Customization
Integration
Support
Magento
SMEs
Startups

Device Breakdown

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