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Amuneal Manufacturing Corp is a multifaceted company specializing in both high-end custom furniture and fabrication for architects and designers, and magnetic shielding solutions for scientists and engineers. Founded in 1965 and based in Philadelphia, PA, the company prides itself on its craftsmanship, use of quality materials, and collaborative approach. Amuneal operates a showroom in New York and partners with showrooms in Atlanta and Los Angeles, while serving clients globally. They offer a range of products, including shelving, kitchens, bars, lighting, doors, railing systems, and wine displays, alongside services like design, fabrication, finishing, and installation. The magnetic shielding division provides design, manufacturing, and testing services, offering solutions across various industries.

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
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Invisible Structures, Inc.

Modern Metal

Top Marketing Channels

Invisible Structures, Inc.

  • Content Marketing
  • Examples: Case studies on website, Blog posts about stormwater management, Social media posts about eco-friendly projects
  • Campaigns: Green Infrastructure Solutions, Sustainable Pavement Options, Porous Pavement Education
  • Industry Events
  • Examples: Exhibiting at landscape architecture shows, Presenting at engineering conferences, Offering courses on porous pavement design
  • Campaigns: Trade Show Exhibits, Industry Conference Presentations, AIA Continuing Education Courses
  • Strategic Partnerships
  • Examples: Co-marketing with design firms, Referral programs with engineering companies, Bundled solutions with construction partners
  • Campaigns: Partnerships with Landscape Architects, Collaborations with Civil Engineers, Joint Ventures with Construction Firms

Top Sales Channels

  • Direct Sales
  • Custom quotes for each project, Discounts for large orders, Special pricing for early adopters
  • Project-Based Pricing, Volume Discounts, Early Bird Incentives
  • Channel Sales
  • Partnering with regional distributors, Offering incentives to resellers, Building a network of sales agents
  • Distribution Agreements, Reseller Programs, Agent Networks
  • Online Sales
  • Tools for customizing pavement solutions, Easy online quote request forms, Online store for smaller orders
  • Online Product Configurators, Online Quote Requests, E-commerce Platform

Amuneal Manufacturing Corp SWOT Analysis

Strengths

Pioneering technology in porous pavement

Strong brand recognition in the industry

Established distribution network

Weaknesses

Limited product diversification

High initial investment costs

Dependence on weather conditions for installation

Opportunities

Growing demand for sustainable infrastructure

Government incentives for green building

Expansion into new geographic markets

Threats

Competition from cheaper alternatives

Regulatory changes impacting stormwater management

Economic downturns affecting construction projects

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