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Amalgam Agency is a marketing agency that specializes in brand development, design, digital enablement, content creation, SEO & demand generation, media, and analytics. They offer a streamlined approach to brand evolution, ensuring all efforts work in harmony to achieve client goals. The agency focuses on providing a unified practice that blends strategy, creativity, technology, and media. They emphasize a core team deeply involved in every aspect of a brand, supported by a flexible team tailored to specific needs. Amalgam Agency targets mature and emerging brands, particularly in consumer goods, retail, mobility, and technology, and has experience relaunching brands, repositioning products, and enabling digital growth. Their aim is to innovate, adapt, and grow companies in the 'Exponential Age' by providing comprehensive and integrated marketing solutions.

Major Markets

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WebFX

Brafton

Top Marketing Channels

WebFX

  • Content Marketing
  • Examples: Blog Posts, Case Studies, Infographics
  • Campaigns: SEO Audit Campaign, Content Marketing Campaign, PPC Campaign
  • SEO
  • Examples: Google, Bing, DuckDuckGo
  • Campaigns: Keyword Research Campaign, Link Building Campaign, On-Page Optimization Campaign
  • Social Media Marketing
  • Examples: Facebook, Instagram, Twitter
  • Campaigns: Social Media Advertising Campaign, Social Media Engagement Campaign, Influencer Marketing Campaign

Top Sales Channels

  • Direct Sales
  • Phone Calls, Email Outreach, Online Chat
  • Free Consultation Campaign, Custom Proposal Campaign, Performance-Based Pricing Campaign
  • Inbound Sales
  • Webinars, Ebooks, Online Courses
  • Webinar Sales Campaign, Ebook Sales Campaign, Online Course Sales Campaign
  • Partner Sales
  • Agencies, Influencers, Industry Experts
  • Partnership Program Sales Campaign, Referral Program Sales Campaign, Affiliate Program Sales Campaign

Amalgam Agency SWOT Analysis

Strengths

Comprehensive suite of digital marketing services

Strong track record of results

Large team of marketing experts

Weaknesses

High price point compared to smaller agencies

Can be difficult to navigate their complex service offerings

Potential for inconsistent quality across different service lines

Opportunities

Expand into new digital marketing services

Target international markets

Develop proprietary marketing technology

Threats

Intense competition in the digital marketing industry

Changes in search engine algorithms

Economic downturns affecting marketing budgets

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