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Amy Porterfield

Marie Forleo (B-School)

Top Marketing Channels

Amy Porterfield

  • Podcast
  • Examples: Online Marketing Made Easy Podcast, Episode on List Building, Episode on Course Creation
  • Campaigns: Podcast Guest Interviews, Listener Q&A Episodes, Launch Specific Series
  • Email Marketing
  • Examples: Weekly Newsletter, Promotional Emails for Courses, Free Resource Downloads
  • Campaigns: Webinar Sign-up Campaigns, Course Launch Sequences, Evergreen Funnels
  • Social Media (Instagram)
  • Examples: Instagram Lives, Daily Stories, Educational Posts
  • Campaigns: Course Launch Teasers, Student Success Stories, Behind-the-Scenes Content

Top Sales Channels

  • Online Courses
  • Digital Course Academy, List Builders Society, Systems That Scale
  • Early Bird Discount Campaigns, Bundle Offers, Payment Plan Promotions
  • Webinars/Workshops
  • Free Live Masterclasses, Paid Intensive Workshops, Replay Access
  • Webinar Registration Drives, Replay Nurture Sequences, Upsell Offers
  • Affiliate Marketing
  • Promoting Partner Tools, Joint Venture Webinars, Commission-based Referrals
  • Affiliate Launch Contests, Partner Webinars, Exclusive Bonus Offers

Aloha Inbox SWOT Analysis

Strengths

Strong brand recognition

established authority in online course creation

proven track record with student success stories.

Weaknesses

High price point for premium courses

reliance on specific launch cycles

potential for content overwhelm for new followers.

Opportunities

Expand into new niche courses

create more advanced masterminds

leverage AI tools for content creation and personalization.

Threats

Increased competition from new course creators

platform changes impacting reach

economic downturn affecting course sales.

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