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All Points Public Relations, LLC is an integrated PR firm specializing in the franchise industry. They focus on providing services such as public relations, creative & digital marketing, content marketing, and lead qualifying to help franchise brands expand and generate qualified leads. They emphasize an integrated approach that combines press, social media, digital marketing, and content creation to build brand awareness and drive revenue for their clients. The firm also values a strong internal culture, focusing on integrity, education, ingenuity, entrepreneurialism, and fearlessness, which translates into their client service and results.

Major Markets

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Select a competitor

Rip Media Group

Fishman PR

Top Marketing Channels

Rip Media Group

  • Video Marketing
  • Examples: YouTube, Vimeo, Company Website
  • Campaigns: Video Series: Franchise Success Stories, Animated Explainers: Franchise Model, Client Testimonials: Why Choose Us
  • Content Marketing
  • Examples: Blog Posts, Whitepapers, Ebooks
  • Campaigns: Content Repurposing Campaign, Targeted Content for Each Stage of the Sales Funnel, Interactive Content: Quizzes & Assessments
  • Digital Advertising
  • Examples: Google Ads, Social Media Ads, Industry Websites
  • Campaigns: LinkedIn Lead Generation, Facebook Ad Retargeting, Industry-Specific Banner Ads

Top Sales Channels

  • Direct Outreach
  • Website Contact Form, Landing Pages, Email Marketing
  • Free Consultation Offer, Video Marketing ROI Calculator, Limited-Time Discount on Video Packages
  • Events & Speaking
  • Industry Conferences, Webinars, Seminars
  • Webinar: The Power of Video in Franchising, Speaking Engagements at Franchise Conventions, Workshop: Video Marketing for Beginners
  • Partnerships
  • Franchise Brokers, Marketing Agencies, Business Consultants
  • Referral Program for Existing Clients, Strategic Partnerships with Franchise Consultants, Collaboration with Complementary Service Providers

All Points Public Relations, LLC SWOT Analysis

Strengths

Expertise in video production and storytelling

Strong focus on ROI for video marketing

Creative and engaging video content

Weaknesses

Limited focus on other PR services

Potential scalability issues with high-demand projects

Brand recognition primarily in video marketing

Opportunities

Expand into emerging video technologies (VR/AR)

Develop industry-specific video marketing courses

Offer video production services for internal training

Threats

Increasing competition in video production

Rapid changes in video technology

Economic downturn impacting marketing budgets

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