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Major Markets
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United KingdomKey Competitors
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CPG Strategy
Factory
The Mars Agency
Top Marketing Channels
CPG Strategy
- Content Marketing
- Examples: Blog posts on CPG trends, Whitepapers on market entry, Industry reports
- Campaigns: CPG Insights Series, Market Navigator Campaign, Future of Food Report Launch
- LinkedIn Marketing
- Examples: Company page updates, Thought leadership articles, Employee advocacy
- Campaigns: Thought Leadership Spotlight, CPG Leaders Interview Series, Service Showcase
- Webinars & Workshops
- Examples: Online CPG strategy sessions, Q&A with industry experts, Interactive brand-building workshops
- Campaigns: Scaling Your CPG Brand Webinar, Innovation in CPG Workshop, Brand Health Check Series
Top Sales Channels
- Direct Sales Outreach
- Personalized email campaigns, Cold calling, LinkedIn InMail
- Strategic Partnership Initiative, Q3 Client Acquisition Drive, Discovery Call Campaign
- Referral Programs
- Client testimonials, Partner network referrals, Industry association recommendations
- Client Success Story Program, Partner Collaboration Incentive, Network Expansion Drive
- Consultation Services
- Initial strategy sessions, Project scope development, Proposal presentations
- Free Strategy Session Offer, Custom Solution Design, Project Kick-off Consultation
A Little Bird SWOT Analysis
Strengths
Deep specialization in CPG consulting
Strong focus on strategic guidance and market research
Expertise in brand strategy development.
Weaknesses
Potentially less emphasis on experiential marketing compared to A Little Bird
May have a more traditional consulting approach
Limited public visibility on creative campaign execution.
Opportunities
Expand into emerging CPG categories beyond food/beverage
Offer specialized workshops for niche CPG challenges
Develop digital tools for market analysis and brand planning.
Threats
Increased competition from generalist consulting firms
Rapid shifts in consumer preferences requiring constant adaptation
Budget constraints for strategic services in emerging brands.
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