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Alan&Grant Target Audience
User Segments
Age: 42
Gender: Female
Occupation: HR Director
Education: Master's Degree, Human Resources Management
Age: 48
Gender: Male
Occupation: Chief Operating Officer (COO)
Education: Doctorate Degree, Business Administration
Age: 37
Gender: Female
Occupation: Head of Organizational Development
Education: Master's Degree, Organizational Psychology
Aisha Bello
Goals
- To significantly improve employee retention rates and reduce turnover costs
- To implement strategic talent development programs that align with long-term business objectives
- To foster a high-performance organizational culture that attracts and retains top talent.
Pain Points
- Difficulty in attracting and retaining specialized talent in a competitive market
- Lack of effective metrics to truly measure the ROI of HR initiatives
- Resistance from senior management to adopt innovative HR technologies and strategies.
Alan&Grant Geographic Distribution
Primarily serving Nigeria with a strong local presence in Lagos. Expanding into other African markets such as Ghana and Kenya reflects growth ambitions.
Top Countries
Nigeria
Ghana
Kenya
South Africa
Rest of Africa
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from higher-income households, often 3-4 person families, indicating a focus on established professionals.
Employment Status
Income Distribution
Education Level
Alan&Grant Behavior Analysis
Behavior Profile
Device Breakdown
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