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Industry Landscape
The association management industry is experiencing steady growth, driven by associations seeking specialized expertise and cost-effective solutions. Outsourcing models are gaining traction, especially for niche sectors like healthcare. Technology adoption for digital events and member engagement is crucial. Competition is increasing, pushing firms to offer more comprehensive and customized services. The need for financial stability and efficient operations remains a top priority for associations.
Total Assets Under Management (AUM)
Number of Associations in United States
~90,968 (excluding Chambers of Commerce, based on ASAE Foundation research, 2020)
(1-2% CAGR)
Growth is modest. Driven by new niche associations. Impacted by consolidation. Digital transformation is a key factor.
Total Addressable Market
Approximately $25 billion
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Personalization
Utilizing AI to tailor member experiences, content delivery, and event recommendations based on individual preferences and engagement patterns.
Virtual and Hybrid Event Platforms
Advanced platforms integrating immersive virtual experiences with physical events, offering greater accessibility and engagement for members worldwide.
Blockchain for Credentialing
Leveraging blockchain technology for secure and verifiable digital credentialing and continuing education unit (CEU) tracking in healthcare professions.
Impactful Policy Frameworks
No Surprises Act (2022)
The No Surprises Act, effective January 1, 2022, protects patients from surprise medical bills from out-of-network providers in emergencies and certain non-emergency situations.
This policy impacts healthcare associations by potentially shifting focus towards advocacy for fair reimbursement practices and transparent billing, influencing their educational content and member support.
Information Blocking Rule (21st Century Cures Act) (2021)
The Information Blocking Rule, largely effective in April 2021, prohibits healthcare providers, IT developers, and health information exchanges from engaging in practices that interfere with the access, exchange, or use of electronic health information (EHI).
This policy mandates greater data transparency and interoperability, requiring healthcare associations to adapt their data management, privacy practices, and technological offerings to comply and educate members.
Consolidated Appropriations Act, 2021 (COVID-19 Relief Package)
While broad, the Consolidated Appropriations Act, 2021 included significant provisions affecting healthcare, such as funding for vaccine distribution, mental health services, and modifications to telehealth flexibilities.
This act influences the topics and priorities for healthcare associations' educational programs, advocacy efforts, and event content, particularly regarding public health, telehealth integration, and financial support for healthcare providers.
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