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Industry Landscape

Industries:

Total Assets Under Management (AUM)

in

~

( CAGR)

Total Addressable Market

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Emerging Technologies

Generative AI

Generative AI can automate data analysis and personalize prospecting, providing more accurate lead scoring and customized outreach strategies.

Advanced Data Analytics

Advanced data analytics, including machine learning, can improve the accuracy of data enrichment and provide deeper insights into prospect behavior and financial status.

Blockchain

Blockchain technology can enhance data security and verification processes, ensuring more reliable contact information and building trust with users.

Impactful Policy Frameworks

Gramm-Leach-Bliley Act (GLBA)

The Gramm-Leach-Bliley Act (GLBA) requires financial institutions to explain their information-sharing practices to their customers and to safeguard sensitive data (1999). Businesses must develop a written information security plan that describes how the company protects sensitive data, and it is enforced by the Federal Trade Commission (FTC). This include administrative, technical, and physical safeguards to ensure the security and confidentiality of customer information, protect against anticipated threats and unauthorized access to the data, and ensure the secure disposal of customer information.

Compliance mandates increased security measures for handling sensitive financial data, directly affecting how Aidentified manages and protects prospect information.

California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (CCPA) grants California residents several rights concerning their personal data, including the right to know what personal information is collected about them, the right to delete their personal information, and the right to opt-out of the sale of their personal information (2018). It applies to businesses that operate in California and meet certain criteria related to revenue and data processing. The CCPA is enforced by the California Attorney General's office and provides a framework for consumer privacy rights in the digital age. Penalties for non-compliance can be severe.

CCPA necessitates greater transparency and control over personal data, influencing how Aidentified collects, uses, and shares data related to California residents.

California Privacy Rights Act (CPRA)

The California Privacy Rights Act (CPRA) amends and expands the CCPA, introducing additional privacy protections and rights for California residents (2020). The CPRA establishes the California Privacy Protection Agency (CPPA) to enforce privacy laws. It includes provisions related to sensitive personal information, automated decision-making, and data minimization. It also extends the consumer's rights to correct inaccurate personal information and imposes stricter limitations on the use and sharing of personal data. Businesses must comply with both the CCPA and CPRA, with the CPRA's provisions taking effect in 2023. Penalties for non-compliance can be substantial, further emphasizing the need for robust data protection practices. CPRA expands on the CCPA, introducing concepts such as sensitive personal information, creating a new enforcement agency, and extending data retention limitations. The CPRA is enforced by the California Privacy Protection Agency (CPPA). Compliance with both CCPA and CPRA is required for businesses operating in California and handling personal data of California residents, with more stringent requirements and potential penalties under the CPRA.

The CPRA expands data protection requirements, demanding enhanced data governance and compliance measures for Aidentified when handling personal information, especially related to financial activities.

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