Find stats on top websites
Select a competitor
Zillow
Redfin
LoopNet
Top Marketing Channels
Zillow
- Search Engine Marketing (SEM)
- Examples: Google Ads, Bing Ads, Zillow display ads on partner sites
- Campaigns: Zillow Premier Agent Program, 'Find Your Way Home' Campaign, Zillow Home Value Index Promotions
- Content Marketing
- Examples: Zillow blog (Porchlight), Zillow Research reports, neighborhood guides
- Campaigns: Market Trends & Insights, 'What's My Home Worth?' Content Series, First-Time Homebuyer Resources
- Social Media Marketing
- Examples: Facebook ads, Instagram carousels, YouTube property tours
- Campaigns: Zillow's #HomeSweetHome, Virtual Tours Showcase, Zillow Offers Local Promotions
Top Sales Channels
- Online Platform (Direct Sales)
- Property listings, Zillow Offers, Zillow Home Loans
- Buy & Sell with Zillow, Instant Offers Promotion, Mortgage Rate Lock Deals
- Agent & Broker Partnerships
- Premier Agent program, Zillow Connections, Brokerage Integration Solutions
- Agent Lead Generation Campaigns, Premier Agent Success Stories, Brokerage Onboarding Programs
- Referral Programs
- Agent referral network, Zillow closing services referrals, mortgage lender referrals
- Zillow Referrals Advantage, Partner Network Growth, Preferred Lender Program
Ahromm SWOT Analysis
Strengths
Strong brand recognition
extensive property database
integrated services (mortgage
offers)
Weaknesses
Reliance on agent commissions
data accuracy variations
perception of inflated Zestimates
Opportunities
Expansion into rental market
AI-driven personalization
partnerships with proptech innovators
Threats
Competition from new tech startups
regulatory changes in real estate
economic downturn impacting housing market
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