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The primary target audience for AgapeWORKS is small and growing churches, particularly those with under 100 members for the 'Essentials' package, and churches with over 100 members needing more control over communication for the 'Enhanced' package. They are targeting churches that may lack effective websites or any web presence at all. The secondary audience is churches that want to manage an online store or offer products online to support the church or its missions. AgapeWORKS aims to serve various denominations, offering a comprehensive solution for churches seeking to improve their administration, online presence, community service, and e-commerce capabilities.
Age: 42
Gender: Male
Occupation: Senior Pastor of a medium-sized church with around 150 members needing the 'Enhanced' package focused on improving communication and engagement among their congregation. Miller has been a pastor for 15 years, having grown up in the church and being a senior pastor for 7 years. He is dedicated to his congregation but needs better tools for ministry and leadership.
Education: Master's Degree, Theology
Age: 38
Gender: Female
Occupation: Youth Pastor at a small church of around 80 members using the 'Essentials' package, focused on connecting with the younger generation. Johnson has been in youth ministry for 8 years. She is passionate about using technology to enhance her ministry, but struggles to find affordable, user-friendly solutions.
Education: Bachelor's Degree, Religious Studies
Age: 51
Gender: Male
Occupation: Pastor responsible for community outreach and administration at a growing church of about 120 members using the 'Enhanced' package, seeking a better way to manage community service projects, member engagement, and online communication. Brown has been a pastor for 20 years and needs a solution that integrates smoothly with his existing workflows and helps him manage the growing demands of his congregation.
Education: Master's Degree, Divinity
The United States is the primary market, followed by Canada, the United Kingdom, Australia, and other countries where churches are seeking digital solutions for management and community engagement.
United States
Canada
United Kingdom
Australia
South Africa
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target users typically live in households of 3-4 people, with a medium-income level, reflecting the financial constraints often found in smaller to medium-sized churches and ministries.
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