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AgapeWORKS Target Audience

The primary target audience for AgapeWORKS is small and growing churches, particularly those with under 100 members for the 'Essentials' package, and churches with over 100 members needing more control over communication for the 'Enhanced' package. They are targeting churches that may lack effective websites or any web presence at all. The secondary audience is churches that want to manage an online store or offer products online to support the church or its missions. AgapeWORKS aims to serve various denominations, offering a comprehensive solution for churches seeking to improve their administration, online presence, community service, and e-commerce capabilities.

User Segments

Age: 42

Gender: Male

Occupation: Senior Pastor of a medium-sized church with around 150 members needing the 'Enhanced' package focused on improving communication and engagement among their congregation. Miller has been a pastor for 15 years, having grown up in the church and being a senior pastor for 7 years. He is dedicated to his congregation but needs better tools for ministry and leadership.

Education: Master's Degree, Theology

Age: 38

Gender: Female

Occupation: Youth Pastor at a small church of around 80 members using the 'Essentials' package, focused on connecting with the younger generation. Johnson has been in youth ministry for 8 years. She is passionate about using technology to enhance her ministry, but struggles to find affordable, user-friendly solutions.

Education: Bachelor's Degree, Religious Studies

Age: 51

Gender: Male

Occupation: Pastor responsible for community outreach and administration at a growing church of about 120 members using the 'Enhanced' package, seeking a better way to manage community service projects, member engagement, and online communication. Brown has been a pastor for 20 years and needs a solution that integrates smoothly with his existing workflows and helps him manage the growing demands of his congregation.

Education: Master's Degree, Divinity

David Miller

David Miller

Age: 42
Gender: Male
Occupation: Senior Pastor of a medium-sized church with around 150 members needing the 'Enhanced' package focused on improving communication and engagement among their congregation. Miller has been a pastor for 15 years, having grown up in the church and being a senior pastor for 7 years. He is dedicated to his congregation but needs better tools for ministry and leadership.
Education: Master's Degree, Theology
Industry: Religious Organizations
Channels: FacebookYouTubeLinkedIn

Goals

  • Streamline church operations to dedicate more time to pastoral care and community outreach
  • Improve member engagement and participation through effective communication strategies
  • Enhance the church's online presence to attract new members and connect with the wider community.

Pain Points

  • Spending too much time on administrative tasks
  • Difficulty engaging younger members
  • Struggling to maintain a consistent online presence.

AgapeWORKS Geographic Distribution

The United States is the primary market, followed by Canada, the United Kingdom, Australia, and other countries where churches are seeking digital solutions for management and community engagement.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

5%
South Africa flag

South Africa

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically live in households of 3-4 people, with a medium-income level, reflecting the financial constraints often found in smaller to medium-sized churches and ministries.

Employment Status

Income Distribution

Education Level

AgapeWORKS Behavior Analysis

Behavior Profile

Theology
Church Administration
Community Outreach
Digital Ministry
Volunteer Management
Online Giving
Website Management
Social Media Engagement
Event Planning
Content Creation
Church Growth
Member Engagement
Online Communication
Religious Education
Community Building

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