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The primary target audience includes families with children and young adults facing behavioral and developmental challenges, particularly those with Autism Spectrum Disorder (ASD) and other neurodevelopmental disorders. This encompasses parents, guardians, and caregivers actively seeking educational programs, in-home support services, and residential living options. Furthermore, the audience extends to school districts needing specialized educational placements, as well as state agencies like DCF, DDS, and DSS who require residential and community-based services for individuals under their care. The secondary target audience includes potential employees, volunteers, and donors interested in supporting Ädelbrook's mission.
Age: 42
Gender: Female
Occupation: Special Education Teacher at Public School in Connecticut Area; Specializes in Elementary Learning Support. Previously taught at a local private learning centre after finishing her master's degree from UConn in 2008. Actively looking for resources to help one of her children get into Adelbrook and leverage the vocational training to help his future prospects. Biggest need is getting resources to pay for associated costs in getting the child admitted into Adelbrook's programs., 6+ yrs experience in the education system with public school systems, private learning centers and volunteer organizations; Deep focus on elementary level special needs children, with specific skills in learning development, educational content, classroom management, behavioral analysis, positive reinforcement techniques; Understands the value of specialized learning and vocational training to help children with learning disabilities to get a head start in life; Has two school aged children and wants the best opportunity for their future to be successful, but cost continues to be a growing concern with cost increases outpacing wage growth over the past decade; Actively looking for school systems with options for children with unique needs, including vocational training. Also needs to be accessible and reliable, as her oldest child is now getting close to highschool and has very unique learning/emotional support requirements; Sarah has actively expressed interest in the vocational programs Adelbrook offers, specifically to leverage the bark-ery program and work placement to help her oldest son, Will, get a job and build his confidence. She feels getting work experience while being highschool is the best path forward for his success, and feels Adelbrook is the ideal match for her. However, getting Will into the program is easier said than done, with admission processes and tuition fees being a challenge for the Millers to overcome. Actively looking for scholarships/donations and any other options to help get will into the program, and even willing to volunteer her time as a thank you for admission into the program; As a special education teacher, she knows the value of vocational training for children with learning disabilities, and would love for her children to get involved; Biggest concern is getting resources to pay for associated costs in getting the child admitted into Adelbrook's programs.
Education: Master's Degree, Education
Age: 48
Gender: Female
Occupation: Social Worker at Non-Profit Serving People with Learning Disabilities; Works with special needs families; Working mom balancing career and family commitments; Lives in Connecticut with two children, one diagnosed with moderate Autism; One child is currently 16 and will be looking for options to help him move out and establish some independence; Jennifer feels that Adelbrook is a good fit for her child but funding remains a constant and growing concern; Family has considered residential support in other group homes previously, but found that most are simply not the right fit, as her child needs a high level of supervision that is well trained; In this industry, Jennifer has encountered different organizations and levels of care provided for special needs children, but understands that resources is the biggest constraint to care quality, which always puts funding at the top of her mind; Jennifer's biggest need is the residential programs offered at Adelbrook
Education: Bachelor's Degree, Social Work
Age: 51
Gender: Female
Occupation: Healthcare Administrator; Lives in Hartford County; Has been working in insurance claim support for over 2 decades; Actively looking for educational opportunities for her youngest child, diagnosed with severe autism; Frustrated with public school system and lack of 1 on 1 focus to help her child improve, even with ongoing private tutoring, no notable improvements can be seen; Susan is looking to leverage Adelbrook's educational programs to help set her child up for success; Susan has considered changing her health insurance plan to improve the benefits associated with her child's condition, but is not confident that the benefits will be worth the extra premiums and potential change in doctor access; She feels that with the correct school and support system, her child can make huge improvements in their life and get them on the right track; Currently exploring financing and funding support for Adelbrook's educational programs. If she can successfully get funding for Adelbrook, she will have to actively manage the ongoing health insurance claims associated with their services.
Education: Master's Degree, Healthcare Administration
The primary market is the United States, particularly Connecticut, followed by nearby states. There's also potential for a smaller international audience.
United States
Canada
United Kingdom
Australia
Ireland
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most target users have a household size of 3-4 and a medium-income level, reflecting families with children needing specialized services.
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