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Major Markets
France
Belgium
SwitzerlandKey Competitors
Select a competitor
Criteo
Gamned!
Top Marketing Channels
Criteo
- Content Marketing
- Examples: Blog posts, Whitepapers, Case studies
- Campaigns: E-commerce Insights, Retail Media Trends, Performance Marketing Guides
- Digital Advertising
- Examples: LinkedIn Ads, Google Ads, Display Ads
- Campaigns: Criteo Commerce Media Platform, Retailer Success Stories, Brand Awareness Campaigns
- Email Marketing
- Examples: Newsletters, Product updates, Webinar invitations
- Campaigns: Monthly Industry Updates, New Feature Announcements, Event Reminders
Top Sales Channels
- Direct Sales Team
- Account Managers, Sales Representatives, Business Development Executives
- Personalized Demos, Client Onboarding Program, Strategic Partnership Initiatives
- Partnerships
- Agency partnerships, E-commerce platform integrations, Technology alliances
- Partner Enablement Program, Joint Marketing Initiatives, Referral Programs
- Conferences & Events
- Industry trade shows, Sponsorships, Hosted webinars
- Criteo Connect, E-commerce Expo Booth, Retail Media Summit
Ad6media SWOT Analysis
Strengths
Strong global presence and brand recognition
Advanced AI-powered retargeting technology
Extensive publisher network.
Weaknesses
Reliance on third-party cookies (though adapting)
Perceived as primarily a retargeting solution
High cost for smaller businesses.
Opportunities
Expansion into retail media
Diversification of ad solutions beyond retargeting
Growth in e-commerce sector.
Threats
Increased data privacy regulations
Competition from walled gardens (Google
Meta)
Ad-blocker adoption.
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