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Acquire Target Audience

Acquire's target audience includes businesses of all sizes that are focused on improving their customer support and customer experience. The company is targeting businesses seeking to connect with customers across multiple channels (live chat, voice, video, email, SMS), unify their agent view, automate workflows, and ultimately drive better business performance. Based on the customer stories, Acquire's target audience spans various industries, including automotive (Audi), bike parts distribution, and home furnishings retail. The company aims at those who are seeking to improve CSAT score, reduce response times and increase website visitor conversions.

User Segments

Age: 42

Gender: Male

Occupation: Director of Customer Experience

Education: Master's Degree, Business Administration

Age: 38

Gender: Female

Occupation: Customer Support Manager

Education: Bachelor's Degree, Marketing

Age: 45

Gender: Male

Occupation: Business Development Manager

Education: Master's Degree, Information Technology

David Carter

David Carter

Age: 42
Gender: Male
Occupation: Director of Customer Experience
Education: Master's Degree, Business Administration
Industry: CX Technology
Channels: LinkedInYouTubeX

Goals

  • Implement a unified, omnichannel customer support platform to improve customer satisfaction and reduce resolution times
  • Drive measurable business outcomes, such as increased customer retention and higher website conversion rates, through enhanced CX
  • Streamline customer interactions by automating workflows and providing agents with a comprehensive view of customer data.

Pain Points

  • Difficulty integrating new CX solutions with legacy systems
  • Struggling to demonstrate the ROI of CX investments to executive leadership
  • Facing challenges in maintaining a consistent customer experience across all touchpoints.

Acquire Geographic Distribution

The primary markets are the United States and the United Kingdom, holding significant market share. Other important markets include India, Canada, and Australia.

Top Countries

United States flag

United States

40%
United Kingdom flag

United Kingdom

20%
India flag

India

15%
Canada flag

Canada

10%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 2-4 people and have a medium to high income, indicating their ability to invest in customer support solutions.

Employment Status

Income Distribution

Education Level

Acquire Behavior Analysis

Behavior Profile

Customer Service
Technology Adoption
Online Marketing
SaaS Solutions
Data Analytics
Leadership Skills
Social Media Engagement
Professional Networking
Information Seeking
Customer Experience
Omnichannel Communication
Workflow Automation
Unified Agent View
No-Code Solutions
CRM Integration
Help Desk Software
Live Chat
Messaging Solutions
Video Conferencing
Mobile Support

Device Breakdown

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