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American Civil Liberties Union Target Audience
The ACLU's target audience comprises a broad spectrum of individuals and groups who are concerned with protecting and expanding civil liberties and constitutional rights. This includes: members and donors who financially support the ACLU's work; activists and volunteers who participate in campaigns and advocacy efforts; legal professionals who collaborate on lawsuits and legal research; policymakers and government officials who influence legislation and policy; students and educators who promote awareness of civil liberties issues; and the general public who are informed and engaged through ACLU's communications and outreach.
User Segments
Age: 42
Gender: Female
Occupation: Civil Rights Attorney at a Non-profit
Education: Professional Degree, Law
Age: 51
Gender: Male
Occupation: Professor of Political Science
Education: Master's Degree, Political Science
Age: 35
Gender: Female
Occupation: Program Director at a Civil Rights Organization
Education: Master's Degree, Public Administration
Elena Rodriguez
Goals
- To make a significant impact on civil rights through strategic donations and advocacy
- To stay informed about key civil liberties issues and policy changes efficiently
- To connect with like-minded professionals and contribute to meaningful discussions and initiatives.
Pain Points
- Limited time for activism due to work demands
- Difficulty staying updated on all relevant civil rights issues
- Feeling overwhelmed by the volume of information and needing concise summaries.
American Civil Liberties Union Geographic Distribution
The ACLU has a strong presence in the United States (85%), followed by Canada (5.0%), the UK (4.0%), Germany (3.0%) and Australia (3.0%), reflecting interest in civil liberties across developed nations.
Top Countries
United States
Canada
United Kingdom
Germany
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The ACLU's target audience is composed of a larger number of smaller households, mainly of 1-2 people. The income distribution is skewed towards medium and high-income levels.
Employment Status
Income Distribution
Education Level
American Civil Liberties Union Behavior Analysis
Behavior Profile
Device Breakdown
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