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ACE Scholarships Target Audience
ACE Scholarships' target audience consists of two primary groups. First, lower-income families with children in grades K-12 who are seeking financial assistance to attend private schools. These families typically earn around $40,000 annually and are eligible for the federal Free & Reduced Lunch program. Second, donors and partners who are passionate about educational freedom and supporting disadvantaged students. This group includes individuals, foundations, and corporations who believe in the power of school choice and are willing to invest in ACE's mission. The organization also targets alumni to give back to the community.
User Segments
Age: 38
Gender: Female
Occupation: Part-time Teacher's Aide at a local community center that focuses on early childhood learning and elementary school support programs for at-risk youth in her community. She has a passion for helping young children reach their potential through high quality education programs and tools. She earns a low hourly wage but is dedicated to helping children succeed in her community despite these barriers to access that she sees every day through her work. She has one child, a 7-year-old daughter, and lives in Louisiana where school system outcomes are amongst the lowest in the country for low income youth. She is seeking better educational opportunities for her daughter through scholarship programs for private schools in her local area to give her daughter the tools to reach her full potential through a higher quality academic program than her local school can offer. She and her husband are dedicated to finding options for her to reach this goal and will scrimp and save as much as they can to make it happen, but desperately needs financial aid to make this possible to give her daughter a better future that she did not have growing up poor in her hometown in rural Louisiana. She wants to show her daughter that anything is possible through hard work, dedication, and a commitment to education for a better life outcome despite their economic conditions. She is looking for organizations to partner with to achieve this goal for her daughter's success and to inspire her to reach her potential. She is extremely involved in her daughters education and volunteers at her school to support her teachers and school administration to make a difference and positively influence the trajectory of her daughter's academic outcomes through high quality resources and support programs. She wants more access to the education that she and her daughter deserve to improve their community and her daughters potential. She wants high quality tools and access to information for them to change their family's outcome and inspire her daughter to dream big and accomplish her goals as she gets older. She believes that if every parent believed the same, they could transform the cycle of poverty in their community together through quality education and support programs for youth in her local area. She is hopeful and determined to make this happen for her daughter through the scholarship program with Ace Scholarships that will give her the resources to achieve these dreams for her daughter and for herself. She is so grateful for the potential this program offers and prays that her daughter is selected to receive this scholarship opportunity so that she can change their lives.
Education: Associate Degree, Early Childhood Education
Age: 42
Gender: Female
Occupation: Unemployed
Education: High School
Age: 31
Gender: Female
Occupation: Part-time administrative assistant
Education: High School
Maria Rodriguez
Goals
- Secure a scholarship for her child to attend a private school with a strong academic program and a safe learning environment
- Find affordable tutoring or after-school programs to supplement her child's education and help them succeed
- Connect with other parents facing similar challenges and share resources and support through community networks.
Pain Points
- Limited financial resources make it difficult to provide enriching educational experiences
- Feeling overwhelmed by the complex application processes for financial aid and scholarships
- Public schools in the area lack the resources to adequately support her child's learning needs.
ACE Scholarships Geographic Distribution
ACE Scholarships primarily serves families within the United States, with a strong focus on states where they operate, including Colorado and Texas. A smaller percentage may come from other regions.
Top Countries
United States
Canada
Mexico
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users have a household size of 3-4 individuals, followed by 2. The majority are classified as low-income, aligning with ACE's mission to support lower-income families.
Employment Status
Income Distribution
Education Level
ACE Scholarships Behavior Analysis
Behavior Profile
Device Breakdown
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