Age: 42

Gender: Male

Occupation: Restaurant Owner/Manager, Retail Store Owner, or Small Hotel Manager with limited IT expertise, but is hands-on with day-to-day operations and technology decisions; Restaurant Owner; Small Business Owner with limited IT knowledge and a hands-on approach to day-to-day operations, including technology decisions; Shop Owner with limited IT know-how, managing daily business and tech decisions hands-on; Cafe Owner trying to manage the business and its tech infrastructure directly; Local Store Owner with some IT responsibilities, handling daily operations and tech choices personally, often lacking specialized skills; Small Hotel Owner who is very engaged in the day-to-day operations and tech related decisions, often without in-depth expertise; Small Business Owner wearing multiple hats, making them the main decision-maker in IT matters; Entrepreneur who wants a reliable IT setup, they need someone to guide and take care of their IT needs; Business Owner wanting a tech partner that understands their needs, someone who can offer advice and solutions in terms that make sense to them; Store Owner requiring a simple and user-friendly IT setup, plus ongoing support and maintenance; Restaurant Owner focusing on managing food quality and customer service, so they need an IT provider to take care of their tech; Hotel Owner who is trying to keep things running smoothly for guests, including their internet, but not necessarily knowing how to fix it; SME Owner requiring regular maintenance to avoid surprises or potential issues during business hours; Local Business Owner who doesn't want to spend hours fixing things, they want someone to keep the business running smoothly; Solopreneur needing someone to help them with IT as they're trying to grow their business without adding staff; Cafe Owner preferring a simple IT infrastructure, so they can concentrate on making the best coffee; Small Hotel Owner with a constant fear of tech problems, someone needs to guarantee their internet is up and running at all times; Retail Store Owner who wants an IT system that is secure, preventing any potential hacks and data leaks; Restaurant Owner who lacks IT budget, so they need cost-effective solutions without sacrificing the core features; Hotel Owner wanting an IT system that is stable to avoid interruptions with bookings and payments; Small Retail Owner, who is the main tech decision-maker in the business and is also heavily involved in the day-to-day running of the company.

Education: High School

Age: 35

Gender: Female

Occupation: Part-Time Worker, Full-Time Employee, or Hospitality Staff with basic computer skills and a need for reliable home IT support; Hospitality Worker; Someone who needs IT help at home for basic computing needs such as email, social media, or documents; Someone with a simple setup needing help for issues like printing, wifi, slow computers, or virus issues; Small Business Employee looking for help with a virus removal, PC repair, or computer backup; Full Time Worker managing several small technical needs with their personal computer and gadgets at home; Retail Employee requiring PC repair or data recovery services for their personal devices and data; Hotel Employee with issues connecting devices at home and has several questions about setup and security.

Education: High School

Age: 51

Gender: Male

Occupation: Small Business Owner/Manager, Retail Store Owner, or Small Hotel Manager with limited IT expertise, but is hands-on with day-to-day operations and technology decisions; Retail Store Owner; Small Business Manager juggling daily business tasks and technical support, lacking specialized IT skills; Entrepreneur who needs someone to make sure their data is backed up and safe from hackers; Cafe Owner who needs to improve the speed of his point-of-sale system; Hotel Owner looking for IT that is always on and always working properly; Small Retail Owner who needs to prevent all sorts of scams and viruses.

Education: High School