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500px Target Audience

Based on the domain '500px.com', the target audience likely includes photographers of all skill levels (from beginners to professionals), graphic designers, marketing professionals, website developers, bloggers, businesses needing stock photos for commercial use, and individuals seeking artistic inspiration or purchasing photographic prints. The platform likely caters to both contributors (photographers uploading and licensing their work) and consumers (those seeking images for various purposes).

User Segments

Age: 32

Gender: Female

Occupation: Marketing Manager for a Tech Startup in the US

Education: Master's Degree, Marketing

Age: 38

Gender: Male

Occupation: Creative Director at a Digital Advertising Agency in the UK

Education: Bachelor's Degree, Advertising

Age: 29

Gender: Female

Occupation: Freelance Photographer in Canada

Education: Bachelor's Degree, Photography

Sarah Chen

Sarah Chen

Age: 32
Gender: Female
Occupation: Marketing Manager for a Tech Startup in the US
Education: Master's Degree, Marketing
Industry: Marketing
Channels: LinkedInInstagramFacebook

Goals

  • Find high-quality and diverse stock photos that align with brand aesthetics
  • Streamline the image sourcing process to save time and improve marketing campaign efficiency
  • Secure appropriate image licenses for commercial use, ensuring legal compliance and brand protection.

Pain Points

  • Difficulty finding authentic and unique stock photos
  • Overwhelmed by the sheer volume of available images, making selection time-consuming
  • Licensing restrictions can be confusing and limit usage options.

500px Geographic Distribution

The platform's user base is significantly concentrated in the United States (30.0%) and Europe (25.0%), with other markets showing smaller but still relevant engagement.

Top Countries

United States flag

United States

30%
Europe flag

Europe

25%
Canada flag

Canada

15%
Australia flag

Australia

10%
Japan flag

Japan

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users live in households of 2 people (40%), followed by 3-4 people (30%). A majority have a medium income level (60%), suggesting broad accessibility to the platform's offerings.

Employment Status

Income Distribution

Education Level

500px Behavior Analysis

Behavior Profile

Photography
Visual Content
Social Media
Online Communities
Image Licensing
Creative Expression
Artistic Inspiration
Content Creation
Travel Photography
Stock Photos
Design
Mobile Photography
Digital Art
Photo Editing
Art Galleries

Device Breakdown

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