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2S Workshop Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Real Estate Developer

Education: Master's Degree, Business Administration

Age: 50

Gender: Male

Occupation: Luxury Brand CEO

Education: Professional Degree, Marketing

Age: 38

Gender: Female

Occupation: Wealth Manager

Education: Bachelor's Degree, Finance

Aylin Yılmaz

Aylin Yılmaz

Age: 42
Gender: Female
Occupation: Real Estate Developer
Education: Master's Degree, Business Administration
Industry: Real Estate
Channels: InstagramLinkedInYouTube

Goals

  • To create visually stunning and highly functional luxury residential properties that attract affluent buyers
  • To streamline the design and construction process to ensure timely and budget-conscious project completion
  • To enhance brand reputation as a developer of bespoke, high-quality living spaces.

Pain Points

  • Finding reliable and innovative architectural partners who understand high-end luxury aesthetics and functional requirements
  • Managing unforeseen delays and budget overruns during complex residential development projects
  • Differentiating new properties in a competitive luxury real estate market with unique architectural features.

2S Workshop Geographic Distribution

2S Workshop primarily targets Turkey, especially Istanbul, but has growing interest in the UAE and potentially other global markets, especially for hospitality projects.

Top Countries

Turkey flag

Turkey

75.5%
United Arab Emirates flag

United Arab Emirates

8.2%
United Kingdom flag

United Kingdom

4.1%
Germany flag

Germany

3.5%
Qatar flag

Qatar

2.7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are high-income individuals and businesses, often with 3-4 person households for residential or corporate structures. They seek bespoke, high-value design solutions.

Employment Status

Income Distribution

Education Level

2S Workshop Behavior Analysis

Behavior Profile

Bespoke Solutions
Customized Design
Collaborative Approach
Quality Focus
Modern Approach
Full-Service Approach
Brand Recognition
Vision Alignment
Luxury Lifestyle
Sustainability Focus
Problem Solving
Attention to Detail
Efficiency Seeking
Trend Awareness
Digital Engagement
Visual Content Consumption
Networking
Information Seeking
Brand Loyalty
Decision Making

Device Breakdown

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