Age: 42

Gender: Female

Occupation: Retail Chain Owner (Boutique Stores), Owner of multiple boutique stores across Istanbul specializing in high-end clothing and accessories. She is responsible for the overall brand strategy, store design, and customer experience. She aims to create shopping environments that reflect the luxury and exclusivity of her brand, attracting a discerning clientele. She is based in Istanbul, Turkey and the retail business operates in Istanbul, Turkey but also has some global online customers. Her income level is high income and she is full time employed as business owner. She is female, aged 42 years old and holds a masters degree in business administration. She is interested in brand experience, customer engagement, and aesthetics. Her business employs 4 people including herself and other members of her family. She is keen to innovate on customer experience and brand identity. She is married, with 2 children and lives in Istanbul, Turkey with her family. She drives a premium class SUV to go to her workplace everyday and back and goes out for social engagements twice a week in the city. Her education level is masters degree, she is female, age 42, occupation Retail chain owner, and industry Retail. Her primary location of work is Istanbul, Turkey and the nature of her retail business is sale of high end clothing and accessories. Her employment is full time and she is self employed with high income. Her gender is female and she is 42 years old. Her household size is 4. She has a high interest in brand experience, customer engagement, and aesthetics. Her interests are aligned to the retail industry and she wants to find architectural support to improve brand identity. She uses instagram, linkedIn and facebook frequently and has an advanced understanding of digital business models and how customers can be impacted through marketing efforts. Her business is her main source of income and she wants it to grow sustainably. She wants the business to scale nationally across Turkey and then later into Europe and globally. She keeps herself informed of industry trends and competitor actions, especially in premium goods sales. She is looking to invest in digital and social media marketing to reach new potential customers and partners. She would also like to connect with other industry specialists who are experts on retail business growth and social media advertising. She is interested in building long-term sustainable relationships with business partners. She seeks professional insights into retail store design and how architecture can impact customer engagement. She also is focused on improving the internal company culture to promote a healthy and productive work environment for the staff at her retail stores. She aims to create loyalty and commitment in her employees. She wants to build an environment that promotes creativity, collaboration, and excellent service for her company, especially among the store staff. Her business employs 4 staff and herself. She is in the retail sector with interest in aesthetics. Her interest in aesthetics is how it impacts the brand engagement and experience for her customers, particularly when they visit her store in Istanbul, Turkey. She wants her retail store to embody the design which is in alignment with her brand personality and image so that it gives all customers an unforgettable engagement and experience with her brand and products. Her focus is on premium clothing and accessories from global suppliers. She aims to curate unique collections that will attract her clientele and distinguish her business. She also wants to invest in the employees skills so that they can enhance the customer’s purchasing journey. She believes in creating customer trust to provide the quality in service and confidence in the premium product selections which will differentiate her shop from the rest of Istanbul, Turkey. Her education level is Masters and this allows her to navigate the retail store business and provide strategic insights for business operations. She lives in the European side of Istanbul with her family and likes to spend her weekends in nature, or at art galleries with her children. Her retail boutique store is in the center of the city and she drives there in her premium class SUV every day. She also uses the high speed ferry to travel across the city to get to her store faster. She likes to invest in premium products and experiences to show the quality of what she offers in her store.

Education: Master's Degree, Business Administration

Age: 48

Gender: Male

Occupation: Hotel Chain Manager (Regional)

Education: Bachelor's Degree, Architecture

Age: 39

Gender: Female

Occupation: Homeowner and Interior Designer

Education: Bachelor's Degree, Interior Design